27/10/2026
Attitude cannot be staged. Or can it?
A glance through a veil. A cigarette between two fingers. Smokey eyes looking straight into the camera or deliberately away from it.
Across generations, fashion and portrait photographers have explored that elusive quality we call attitude. Sometimes carefully constructed, sometimes seemingly spontaneous, these images reveal how differently confidence, sensuality and self-possession can be expressed in front of the camera.
There is Linda Evangelista, seen through the very different eyes of Peter Lindbergh and Steven Meisel. Claudia Schiffer, Tatjana Patitz and Penélope Cruz, photographed by Ellen von Unwerth. And Kate, photographed by Neeltje de Vries in 2024 – bringing a contemporary perspective to a selection spanning more than three decades.
The photographs could hardly be more different. Some are seductive, some playful, some defiant, others completely self-contained. Each photographer creates a distinct relationship between subject and camera and with it, a different idea of femininity, presence and attitude.
Perhaps that is precisely what makes these images so compelling: there is no single formula for presence.
Sorry, but so cool…
ELLEN VON UNWERTH – The Look, Claudia Schiffer, 1990
STEVEN MEISEL – Linda Evangelista, 1990
PETER LINDBERGH – Linda Evangelista, for Stern magazine, 1990
ELLEN VON UNWERTH – Tatjana, Paris, 1992
NEELTJE DE VRIES – Kate, 2024
ELLEN VON UNWERTH – Penelope Cruz, Paris, 2003