Alliance Connection

26/10/2026

A new peak for our client Club Med.

Congratulations to the Club Med team on breaking ground at Club Med Tremblant!

Opening in December 2028, the resort will bring the brand’s all-inclusive mountain experience to the foot of Versant Soleil, with ski-in/ski-out access and a taste of Québec’s local flavors.

Building on the success of Club Med Québec Charlevoix, this second mountain resort in Québec marks an exciting step in the brand’s growth, bringing its all-inclusive ski experience to another iconic destination.

Read more in TravelPulse: https://www.travelpulse.com/news/hotels-and-resorts/club-med-tremblant-breaks-ground-in-quebec-opening-winter-2028

The new Club Med Tremblant will offer an all-inclusive ski resort experience in one of North America's best skiing destinations.

22/10/2026

Our PR dream team just got even stronger. 💙

Today, we’re celebrating Malaika Hollis’ well-earned promotion to Senior Director, Public Relations. Loved by clients, trusted by journalists and respected by our team,

Malaika has helped shape our PR division and is ready to lead its next chapter.
We’re also thrilled to welcome Briana Bononcini, Director, Media Relations & Strategy, and Gracie Martin, Public Relations Coordinator.

Three incredible talents. One powerful team. An exciting future ahead. ✨

20/10/2026

Spooky season is here, and it’s time we ghost a few things… 👻

Even in travel PR, a little room for new ideas never hurt. We’re sharing a few habits we’re ready to leave behind, and bringing back something we’ve missed.

Marketing Minibar is back! 🍸 This round, we’re exploring the people, experiences, and stories that make a resort stand out.

Swipe through, then pull up a seat for the full conversation. Link in bio.

19/10/2026

We have exciting “new” client news + sixteen years of history. 🥂

AIC Hotel Group was Alliance Connection’s first-ever client. Now, we’re proud and honored to be stepping into a new chapter as its North American agency of record for public relations and influencer marketing.

With the All-Inclusive Hard Rock Hotels, Unico Hotel Collection, AVA Resort Cancún and Nobu Hotel Los Cabos in the mix, there are plenty of stories worth telling. and even more we can’t wait to uncover.

Unico Hotel Collection is heading to Montego Bay, Hard Rock has transformations in the works, and new guest experiences are giving us plenty to talk about across the portfolio. We’re already thinking about the people, perspectives and collaborations that will help bring those stories to life.

Stay tuned (we promise it’s worth it).

16/10/2026

Good company, great people + camera roll that speaks for itself. 🫶🏻

This week, we teamed up with Little Red Management for the Little Red Retreat at Lopesan Serenity Bay Resort, Spa & Casino—a creator getaway + social summit with 23 influencers and personalities and a combined social footprint of nearly 15 million followers.

On the itinerary: chef-led culinary moments, Lopesan’s signature White Party, poolside catch-ups, and a catamaran escape with Atlas Caribe. Add thoughtful welcome-bag finds from participating brands, and there was plenty to discover, experience, and share.

The idea? Bring the right people together, give them a real feel for the place, and let their perspectives do the storytelling.

A big thank-you to Little Red Management for the continued partnership, every creator who made the experience their own, and the entire Lopesan team for making every detail count. ✨

14/10/2026

The readers have spoken, and three of our clients landed among their favorites in the 2026 Condé Nast Traveler Readers’ Choice Awards:

Hammock Cove Antigua - No. 15, Caribbean Islands resorts
Nobu Los Cabos - No. 3, Mexico hotels
UNICO 20º87º Hotel Riviera Maya - No. 4, Eastern Mexico resorts

Here’s to the teams who make every stay worth talking about, and the travelers who keep the love coming.

Proud to be in your corner. 👏

13/10/2026

A familiar face has officially joined the AC team!

Meet Mariel Lora, our new Sr. Director of Brand Partnerships & Activations.

With eight years in travel and hospitality, and experience across PR, influencer marketing, brand partnerships, and integrated campaigns, she knows how to turn the right connection into a collaboration worth talking about.

When she’s not bringing big ideas to life, you’ll find her experimenting with fashion, reading a good self-help book, or planning her next family adventure.

Welcome to the team, Mariel!

09/10/2026

What’s on the itinerary? 👀

A little exploration, some adventure, and a whole lot of inspo at The Verandah Antigua.

We partnered travel creator Sam McClendon with our client for Itineraries That Inspire, our premium creator program designed to give every getaway a longer life, to bring the resort experience and the destination of Antigua to life through visual storytelling.

Sam paired beachfront downtime with island discoveries, inviting her community to help shape the adventure through interactive polls and Q&As.

📍 The Verandah Antigua


The result was skim

05/10/2026

We knew this campaign was special, n it has an Emmy to show for it. 🥹

“Secrets Resorts: Be More Connected,” produced by Forge Apollo, has won a 2026 Mid-Atlantic Regional Emmy, and we’re thrilled to have helped bring it to life through impactful influencer collaborations.

A celebration of real love and the moments that bring us closer, created alongside a team we’re so proud to work with.

Congratulations to Forge Apollo, our clients at and , and everyone behind this incredible achievement. We’re celebrating right alongside you! ✨

23/09/2026

There’s more than one way to experience Charlevoix, and Lonely Planet’s weekend itinerary makes a compelling case for exploring beyond the slopes.

This piece thoughtfully takes readers from mountain trails and whale watching to local restaurants and galleries, featuring our client, Club Med Québec Charlevoix, as a place where families can stay, dine, and enjoy the region's beauty and the rich experiences it offers.

Read it here: https://www.lonelyplanet.com/articles/charlevoix-weekend-itinerary

Enjoy fall colors, local cuisine, charming villages and boutique inns on this ultimate weekend itinerary for Charlevoix in Québec.