Localise My Game

Gaming speaks many languages! 🎮🌍

Over two-thirds of Steam users don’t have English set as their primary language. If you're launching a game, localisation isn’t optional, it’s essential!

Are these the languages you were expecting to see on top?

Did you know? 🎮✨

In the original Japanese Mario Kart, the winning character celebrates by sipping champagne. 🍾🥂

But in the European version, the character just holds the bottle, no drinking involved!

Why the change? Cultural differences. 🌎 To avoid promoting alcohol consumption, the scene was adapted for European audiences.

This is what game localisation and culturalisation is about, making sure content resonates with players worldwide while respecting cultural norms. 🎯

🎮 Do you want more visibility and wishlists for your game on Steam?

Localising your Steam page can make a huge difference! Players are more likely to engage with a game that speaks their language, leading to better discoverability, increased trust, and more wishlists. 🌍✨

Get people talking about your game, in their own language! 🎮

💖 Happy Valentine's Day!

From epic romances to heartbreaking farewells, video games have given us some great love stories. Let's remember them to celebrate V-Day! 🎮✨

Which in-game couple stole your heart? 💕

The 30 Top Languages on Steam: What Languages Should You Localise Your Game Into?

Are you planning to localise your game but are unsure what languages to go for? The latest Steam stats are out. This is what you need to know:

🎮 English isn’t enough: A massive portion of players prefer gaming in their native language.

🌍 Go big with reach: Chinese, Russian, and Spanish are among the top languages, making them must-haves for localisation.

📈 Asia is booming: Chinese dominates, while Japanese, Korean, Vietnamese and Thai also make the list.

🇪🇺 Europe remains strong: many countries still continue to be key markets.

🌟 Don't overlook Latin America: Brazilian Portuguese and Latin American Spanish have quickly raised up the ranks.

👉 Want to make your game truly global? Choosing the right languages is the first step. Then give us a call!

AI tools have come a long way, but when it comes to language and localisation, they still fall very short.

❌ AI can't understand things like nuance, tone, intent, context and cultural references, so the text ends up sounding robotic and unnatural and doesn't resonate with your audience.

Want to truly connect with your players and create an immersive experience? Human localisation is always the way to go!

🔎 Need high-quality localisation? Let’s talk!

From last-minute extensive text changes to unexpected delays or going over budget, game localisation is rarely a smooth ride. But with the right team, you’ll still cross that finish line strong. 💪

Need help navigating the chaos? We’ve got you covered. 🌍

The latest Gamesight report is out, revealing key insights for game developers looking to market their games effectively:

🎮 Twitch drives the highest conversion rates, but they're highly targeted audiences.

📢 Meta (especially Instagram) remains the most used marketing platform, appealing to Gen X, Millennials, and Gen Z. Yet Google Ads outperforms it in conversions.

🎥 YouTube & TikTok are still powerful tools for building a strong community around your game.

💡 But here’s the catch. A great marketing strategy only works if it speaks the players' language.

Localising your game’s marketing for different regions can be just as important as localising the game itself.

After all, what works on TikTok or Google Ads in the US might not resonate the same way in Spain or Japan.

Are you thinking globally with your game marketing? 🌍

Are you familiar with Kakuto Chojin's localisation failure? In this fascinating article, Kate Edwards remembers the story and the impact that the gaffe had for the company.

Another reason why localisation, and culturalisation, can't be forgotten in game development. 🎮

https://www.polygon.com/features/507655/kakuto-chojin-microsoft-saudi-arabia

The upcoming release calendar for 2025 is already jam-packed. Here are the 6 games we can't way to play this year. 🎮

And as localisation geeks, we’d love to get our hands on localising their titles too!

Do you have any other games you're looking forward to in 2025?

Let us know! 👇

Have you ever wondered what a typical day is like for the amazing people who localise your games?

Let's go behind the scenes! 🎮🌍