Studio WA+CH

DUMBO, a chunky yet surprisingly light chair inspired by the beloved flying elephant. Just like the cartoon character, it carries a playful presence with a gentle strength, combining soft curves and solid form.

Designed from only three identical bent plywood pieces, DUMBO proves that lightness can be powerful, and simplicity can feel magical.

We would like to hear, how does this playful inspiration translate to you? 🐘

Designed by Studio WA+CH

We imagined a chair that could move as effortlessly as its user, crossing distances with little impact and minimal waste.

Flat shipping was not just a logistical solution, but a design philosophy: fewer materials, smarter construction, and a form that still retains its elegance when brought to life.

We believe smart design should be as intuitive as it is sustainable. We would like to hear your take? ✨

Designed by Studio WA+CH

Every shape tells a different story. In the design process, we always explore multiple variations, pushing boundaries, breaking symmetry, and sometimes circling back to simplicity.

These V-Frame variations explored different frame geometries, materials, and tank formats. Some felt too cold. Others too decorative. But every iteration brought us closer to the right balance: clean, purposeful, poetic.

The final design wasn’t just chosen, it was earned.

Some ideas need to be felt, not just seen.

Once we locked in the initial direction, we moved to scale prototypes, testing size, proportions, and usability in real space. It’s where things get messy (and fun).

How tall should the frame be to support a growing basil? How visible should the water level be? How does it feel to adjust the light with one hand?

Design is all about iteration, and this phase helps us make mistakes quickly so we can move forward with clarity.

✏️ It always starts with a pencil. Before the LED lights, the smart features, and the translucent water tank, there were sketches. Dozens of them.

Our early ideas for V-Frame explored how to frame nature as a visual centerpiece, not just a utility. How can light guide growth? How can a structure feel both minimal and alive?

Sketching helps us ask the right questions, long before answers take shape.

The V-Frame turns plants into art. Its adjustable LED frame elegantly highlights greenery while the translucent tank adds a minimalist touch. This herb grower elevates indoor gardening, blending beauty, sustainability, and innovation.

V-Frame is our first collaboration with .collective and VegeBox back in 2019. Discover more project details in the link of our bio. ✨

Client - VegeBox
Collaborated with CÀE Collective .collective
Designed by Studio WA+CH
CGI by Luca Persico .design

V-Frame aims to design more than a functional product, it’s a piece of living art. Collaborating with VegeBox, we transformed plant care into an elegant, seamless experience, connecting people with nature in their everyday spaces.

V-Frame is our first collaboration with .collective and VegeBox back in 2019. Discover more project details in the link of our bio. ✨

Client - VegeBox
Collaborated with CÀE Collective .collective
Designed by Studio WA+CH
CGI by Luca Persico .design