The new name in houseware is SOWDEN, a signature brand from Milan based designer George Sowden. He is using his experience, of more than three decades in this market, to develop a collection that meets a growing demand for new products which embody a contemporary idea of functionality. Brand SOWDEN offers what is destined to become a benchmark for usefulness - as already seen with the development of the SoftBrew coffee maker - resulting from a creative collaboration between professionals in concepts, production, logistics and marketing. A network has been built that brings products from the manufacturer to SOWDEN partners located in Europe, Asia and USA.