Moooi

Moooi

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A Life Extraordinary The story of our brand, a story of love...

When we started Moooi in 2001, we promised each other to become a legendary brand.

No one can create a legendary brand by doing me-too products or branding, for that reason we have developed our own fresh approach to product and style. Exclusive, daring, playful, exquisite and based on the belief that design is a question of love. We don't tell designers what to do, we listen to what designers want to make, try to realise their dreams. Eclectic and always on the edge of commerci

19/04/2026

Before the lights and the crowd. ✨

Get a quiet glimpse behind the scenes of our presentation at Superstudio Più. Silver surfaces, anniversary collections, and designs are coming together in an immersive environment just moments before the opening.

17/04/2026

Moooi is on the move.

Our 25th anniversary tapestry comes alive on the streets of Milan – wrapped around taxis, carrying the Moooi story from one destination to the next.

From the Store to Superstudio Più, consider it your ride through our world.
https://www.moooi.com/story/milan-design-week-2026

Photos from Moooi's post 16/04/2026

Days filled with design. Nights that never quite end.

To keep the rhythm going, we join forces with to create a different kind of energy.

Hype when the day begins.
Calm when it all becomes a little too much.

A special silver 25 anniversary edition, created for Milan – on us! Available at Moooi Milan and Superstudio Più throughout .design.week

https://www.moooi.com/story/milan-design-week-2026

12/04/2026

A moment of stillness in a season of movement.

Pino Tree by Andrés Reisinger () arrives for .Design.Week.

Experience it at .design Più
Via Tortona 27, Milan
Mon 20 April – Sat 25 April, 11:00 – 21:00
Sun 26 April, 11:00 – 18:00

08/04/2026

A tree in motion. A presence that gathers and shifts.
Spinning through cities, appearing in unexpected places.

Pino Tree by Andrés Reisinger () arrives in Milan as a forest installation of movement and light.

Step into the living installation at .design Più this .design.week
Via Tortona 27, 20144, Milan�
Mon 20 April - Sat 25 April, 11:00 - 21:00
Sun 26 April, 11:00 - 18:00

Photos from Moooi's post 07/04/2026

From afar, a lush floral canopy.
Step closer, and it dissolves into thousands of characters.

Enter: Digital Garden by & .design for .

Each carpet is built entirely from ASCII code – carefully arranged, coloured and composed into living landscapes that blend digital and natural.

Available in three moments of the day:
Dawn. Dusk. Midnight.
https://www.moooi.com/product/digital-garden-carpet

02/04/2026

Digital Garden by & .design for .⁠

A garden written in code.⁠
Watch closely; what begins as text slowly starts to bloom.⁠
Three colourways. One living landscape. Coming into focus soon.⁠



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