American Marketing Association - Northeast Wisconsin Chapter

Meet the AMA NEW Board 👋

Who are the marketers helping shape AMA Northeast Wisconsin? Let’s introduce you to a few of them.

Swipe to meet Amanda Schmidt, Hailey Dickie, Nina Rouse, Hannah Kruse, and Eina Suzuki and learn what they’re working on, the marketing trends they’re watching, and the advice they’d give to marketers early in their careers.

And this is just the beginning. We’ll be introducing more of the AMA NEW Board later this month.

Which marketing trend are you watching right now? 👀

Do your audiences understand you as well as you think they do?

It’s easy to assume they do. But what if the research tells you something different?

Join us virtually on September 24 at 12 p.m. for Greater For You: A Research-Driven Rebrand of the Green Bay Chamber with Bridget O’Connor of O'Connor Connective.

Bridget will share how audience research shaped the Greater Green Bay Chamber’s rebrand and helped create greater clarity, engagement and alignment.

You'll also walk away with practical ideas you can apply to your own organization, whether you're planning a rebrand or simply looking for a better way to understand and connect with your audiences.

📅 September 24
⏰ 12 p.m.
💻 Virtual

Great brands start with understanding their audiences.

Register today at

Greater For You: A Research-Driven Rebrand of the Green Bay Chamber Organizations often underestimate how much their audiences truly understand their mission, values, and programs. In fact, national research shows that chambers of commerce in particular face widespread confusion about what they do, and the Greater Green B

What a night at Zambaldi B**r! AMA Northeast Wisconsin teamed up with PRSA Northeast Wisconsin for a social bringing together marketers, communicators, and PR pros from across the area.

New connections were made, great conversations were had, and plenty of ideas for future collaborations. Northeast Wisconsin’s marketing and communications community showed up, and we loved every minute of it.

Thanks to everyone who came out, and to Zambaldi B**r for the great space. Here’s hoping this becomes an annual tradition.

🎉 Tomorrow's the day!

AMA Northeast Wisconsin and PRSA Northeast Wisconsin are excited to welcome marketing, communications and public relations professionals from across the region for an evening of networking at Zambaldi B**r.

Here's what's waiting for you:
🍴 Light appetizers
🍻 Two drink tickets
🤝 Great conversations
✨ New connections

There's still time to register if you haven't already at https://amanew.starchapter.com/meetinginfo.php?id=172

We'll see you tomorrow!

💬 Great conversations lead to great opportunities.

Whether you're looking to expand your network, share ideas with fellow marketers or simply reconnect with colleagues, the AMA Northeast Wisconsin + PRSA Northeast Wisconsin Networking Social is the perfect place to do it.

Join us on Thursday, August 6 for an evening of networking, light appetizers and two drink tickets.

🎟️ AMA Northeast Wisconsin members attend FREE!

Register today and we'll see you there 🔗 https://amanew.starchapter.com/meetinginfo.php?id=172&ts=1782949544

Connect with Northeast Wisconsin's marketing and communications community. 🤝

We are teaming up with PRSA Northeast Wisconsin for a summer networking social on Thursday, August 6.

Whether you're in marketing, communications, PR, content, design, or another related field, this is a great opportunity to build new relationships, exchange ideas, and connect with local professionals.

Registration includes:
🍴 Light appetizers
🍻 Two drink tickets
🎟️ Free admission for AMA Northeast Wisconsin members

📅 Thursday, August 6
⏰ 5-7 p.m.
📍 Zambaldi B**r

Register today at https://amanew.starchapter.com/meetinginfo.php?id=172&ts=1782949544

Greetings from your AMA NEW board!

As we close another fiscal year at AMA Northeast Wisconsin, we want to thank our current president, Cindy McCabe of Spectrum Reach.

Cindy has led this chapter over the past year with steady focus and real dedication, and her commitment to this community runs deep. She has been part of AMA NEW since the chapter's founding in 2013, giving her time and energy to our board, volunteers and members for more than a decade.

Her leadership has helped our members keep connecting, learning, and growing, and it has strengthened the marketing community across Northeast Wisconsin. That work sits at the heart of what we do, bringing marketers together to build their skills, their networks, and their careers.

Thank you, Cindy McCabe, for all you have given to this chapter.

There are good things happening at AMA NEW, and we are heading into the next year with even more momentum. We are grateful to build on the foundation you helped create.

Marketing is changing fast. AI is everywhere, performance pressure is rising, and teams are being asked to do more with less.

That’s why Element is surveying marketing professionals like you to better understand what’s really happening across our industry.

In exchange for your perspective, you’ll receive early access to the final report. It’ll be packed with real-world insights, practical takeaways, and trends shaping the future of marketing.

Your input will help create a resource designed to support smarter strategies for marketers and regional businesses alike.

A few minutes now. Smarter marketing intel later ... pretty good trade, right?

Take survey here: https://pages.goelement.com/marketing-survey/

What an inspiring morning with the American Marketing Association Northeast Wisconsin community at the Resch Expo. ☕👏

A special thank you to Melanie Draheim for sharing such a thoughtful and impactful presentation on Marketing that Means Something.

The idea that true differentiation happens when we balance mindset, empathy, and logic…not just in marketing, but in how we build brands, relationships, and experiences. Melanie’s perspective was a powerful reminder that the most memorable marketing isn’t always the loudest; it’s the most meaningful.

Thank you to the Resch Expo team for hosting us, our AMA NEW board members for making events like this possible, and all of the local marketing professionals who joined us this morning. It’s always energizing to connect with such a creative, talented, and passionate community.

Here’s to creating marketing that feels more human, more intentional, and more meaningful.