Yes, we try to be “on brand” as much as possible, but not every post needs to be, and this is today’s post.
Setting the stage of the background of this video: concert lights and a crowd losing it to : the same energy you bring to the things you love is the exact energy your business needs from you.
You are the producer, the writer, the main character of your own story. And that is not just a mindset thing, that is a marketing strategy because the businesses that stand out are the ones led by people who show up fully, who have a point of view, who are not afraid to let their personality be part of the brand.
So yes, sometimes the content is New England coastal at its finest. And sometimes it is a concert with lights blazing and music shaking the floor.
Both are you, and both belong in your story, so own the whole thing!
Shored Up Digital
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An exceptional level of enthusiasm, dedication, and a collaborative approach describe us best!
Oak Bluffs, we love you and we had to let the people know why!
We attended the Oak Bluffs Business Association Social last night and asked some of our favorite Oak Bluffs business owners what makes OB so special to them and the answers did not disappoint. There is so much heart in this town!!!
And yes, Marnely may have snuck in her own answer at the end; spoiler alert: it involved food 🍽️
Drop your favorite thing about Oak Bluffs in the comments, we want to read them!
05/22/2026
Happy Birthday to Angela Prout, co-founder of Shored Up Digital! 🎉
She invoices, she newsletters, she builds websites, she connects people, and then she goes and she runs the Falmouth Road Race yearly for a cause she truly believes in! The best birthday gift you can give her today is donating to her race page: https://raceroster.com/events/2026/112177/the-2026-asics-falmouth-road-race/pledge/participant/44734697
We are so lucky to have her in our corner of the internet. Wishing you the best birthday, Angela, you deserve it! ✨
05/16/2026
If you are not building an email list right now you are building your business on someone else's land, and that is a risky place to be.
Your customers WANT to hear from you. They signed up for a reason. They are sitting in an inbox waiting for you to show up and you are not showing up.
Email marketing is THE most underrated tool a brand and business has and we set it up, write it, and send it for you.
Ready to actually own your audience? Email us at [email protected] 📧
05/09/2026
Us, holding our laptops like they are our firstborn children, because have you seen what these things cost?! We are eyeing new MacBooks over here and honestly the price of tech right now is sending us into a spiral.
Hard drives, memory cards, laptops... it all adds up fast when you are running a creative agency in 2026. Fellow Apple users, what model are you on? We need your hot takes before we make any moves! Let us know in the comments below!
05/08/2026
Small business month is our whole personality.
May is National Small Business Month and honestly it hits different when you ARE the small business. We started Shored Up Digital because we believed that the incredible businesses, hotels, nonprofits, and destinations we love in New England deserved to show up online the way they show up in real life.
To every small business owner grinding through the start of the season, prepping for summer, and doing approximately seventeen jobs at once right now, we see you. We are you.
05/04/2026
NEW CLIENTS WE ARE EXCITED TO WELCOME!
Every season brings new partnerships, and this one might be our favorite roster yet. We are thrilled to be working with Vineyard Wealth Group, bringing thoughtful digital marketing to a team that is deeply rooted in the Martha's Vineyard community and the unique financial needs of island life.
We are also incredibly proud to welcome Martha's Vineyard Hospital, a client that hits close to home for all of us, and one we are honored to support with content that serves and informs the community we love.
On the real estate side, we are partnering with LandVest Martha's Vineyard, one of the most respected names in luxury property on the island, and we cannot wait to bring their stunning listings and local expertise to life across social media.
And then there is Christin Geall. Christin is the author of the brand new book Flora Culture: How Flowers Shape Our World, and if you have not seen it yet, stop what you are doing and look it up. It is stunning. Christin's work sits at the intersection of nature, culture, and beauty, and we are so excited to help her share it with the world!
Make sure to give these brands a follow and stay up to date with their happenings!
04/27/2026
We are working on something very important over here. 🦞
A top ten list of the best lobster rolls on Martha's Vineyard and we need your help. Drop your favorites in the comments below. Hot or cold, mayo or butter, we want to know it all. Do not hold back! Who has your favorite lobster roll on island?
04/25/2026
8 Years. 8 Lessons. What building a digital marketing agency from the ground up really taught us.
Lesson 1: Consistency beats perfection every time. Clients spent way too long waiting until things were just right before hitting post. The accounts that win aren't the most polished, they're the most present. Show up, even when it's not perfect.
Lesson 2: Your network is your net worth. Literally. Almost everything we've built, our best clients, our strongest partnerships, our biggest opportunities, came from a real relationship, not a cold pitch. Invest in people before you need anything from them.
Lesson 3: The strategy that worked last year won't always work this year. Algorithms shift. Platforms change. The agencies that stay relevant aren't the ones with the best strategy from 2020, they're the ones willing to unlearn and adapt. Staying nimble is the strategy at Shored Up Digital.
Lesson 4: Data doesn't lie. Your gut doesn't either. We use both. We've made our best decisions when analytics and instinct were in the room together. Numbers tell you what happened. Experience tells you why.
Lesson 5: Clients don't just hire skills. They hire trust. You can have the best deck, the best case studies, the best pricing, and still lose the client to someone they simply believed in more. Trust is the product. Everything else supports it!
Lesson 6: Slow growth built on the right foundation outlasts fast growth built on nothing.
We've watched local agencies blow up overnight and disappear just as fast. We chose steady. We chose sustainable. Eight years later, we're still here, and so are our clients.
Lesson 7: The best investment you can make is in your team. Every great result we've delivered for a client starts with the people behind it. Culture, trust, and the right humans in the right seats, that's the real ROI at Shored Up!
Lesson 8: Eight years in and we’re still learning every day! The moment you think you've figured it all out is the moment you start falling behind. This work keeps us humble, ha! Here's to everything we haven't learned yet.
Thank you for eight incredible years. Here’s to the the next chapter of Shored Up Digital!
Want more co-founder insights into owning your own marketing company? Let us know in the comments! As we walk into our 8th year in business, we have so much to share about this journey as business owners and want to be a resource to others wanting to start similar businesses!
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