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Unlike traditional channels of marketing, mobile is a unique medium that allows marketers to effectively and instantaneously reach their target audience. Whether we are talking awareness, sales promotion or customer retention, Mobile Marketing adds an interactive dimension that is unparalleled for effectiveness and immediacy. It has been exponentially growing in the past few years. In 2011 costs f
04/26/2013
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Google Glass Won’t Be Home for Christmas | Mobile Marketing Watch Unfortunately for consumers hoping that Google Glass would arrive in time to land beneath their Christmas trees this holiday season, Google...
04/24/2013
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E-commerce sales tax bill moves forward in Senate A bill aimed at simplifying the U.S. states' requirements for collecting sales tax on online transactions moved closer to passage Monday.
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12/03/2012
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Why Marketers Need To Get Mobile (Hint: Because Mobile Is Blowing Up... When I started in marketing nearly 30 years ago, my manager instructed me to “always go where the consumers are and get there first.” However, in...
11/28/2012
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Marketers' Approach to Mobile is (Still) Flawed | Digital - Advertising Age Mobile may be the fastest-growing digital medium, but marketers are still using metrics designed for the desktop to measure it.
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11/24/2012
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9 Ways Mobile Commerce Will Increase Your Holiday Sales Experts in mobile commerce and retail marketing share tips on how you can use mobile apps, QR codes and mobile commerce to boost sales this holiday...
11/23/2012
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Mobile commerce purchases will be made by 87 percent of consumers A new industry study has estimated the number of people who will use the channel for holiday shopping. The results of a national mobile commerce...
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