WSI Digital Marketing

Dot Net Vs JAVA Funniest Video Ever Must Watch) The funniest video ever which shows how people are forced to do everything on DotNet. Its a must watch video guys..really it tells how Java is being forced t...

3 Lessons from Starbucks' Red Cup 'Controversy'

http://www.entrepreneur.com/article/252836

Marketing
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One buzz word in today's business world is MARKETING.

However, people often ask for a simple explanation of "Marketing." Well, here it is:

* You're a woman and you see a handsome guy at a party. You go up to him and say, "I'm fantastic in bed."

That's Direct Marketing.

* You're at a party with a bunch of friends and see a handsome guy. One of your friends goes up to him and, pointing at you, says, "She's fantastic in bed."

That's Advertising.

* You see a handsome guy at a party. You go up to him and get his telephone number. The next day you call and say, "Hi, I'm fantastic in bed."

That's Telemarketing.

* You see a guy at a party; you straighten your dress. You walk up to him and pour him a drink. You say, "May I?" and reach up to straighten his tie, brushing your breast lightly against his arm, and then say, "By the way, I'm fantastic in bed."

That's Public Relations.

* You're at a party and see a handsome guy. He walks up to you and says, "I hear you're fantastic in bed."

That's Brand Recognition.

*You're at a party and see a handsome guy. He fancies you, but you talk him into going home with your friend.

That's a Sales Rep.

* Your friend can't satisfy him so he calls you.

That's Tech Support.

* You're on your way to a party when you realize that there could be handsome men in all these houses you're passing, so you climb onto the roof of one situated towards the center and shout at the top of your lungs, "I'm fantastic in bed!"

That's Facebook.

* You are at a party; this attractive older man walks up to you and grabs your ass.

That's former President Bill Clinton.

* You like it, but twenty years later your attorney decides you were offended and you are awarded a settlement.

That's America!

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Digitization of the consumer and connecting through to WSI ReachCast WSI ReachCast™ is a professional service that optimizes your Web Presence, putting more quality content in more places so more customer...

AVOID THE COMMON MISTAKES IN MOBILE MARKETING

-Tips to Help Your Business Stay On Top of Your Mobile Strategy-

While businesses have been quick to get on the mobile marketing band-wagon, not all their experiences are positive. Avoid some of these common mistakes:

* The mobile version of your website should be more than just a shrunken version of your regular site. The content, design and interface should be formatted for mobile, very simple, user-friendly, attractive and must load quickly.
* Many businesses create and sell content that is anything but mobile friendly. Mobile content (texts, pictures or videos) must be easily downloadable and offer users a pleasant experience.
* Make the interaction worth their time. The rewards you can offer are only limited by your ingenuity, including coupons, videos, added convenience, recipes, extra information, contests, free downloads, etc.
* Mobile users are frustrated when information doesn't translate correctly on their specific device, so ensure you optimize your campaign for every medium, device, system and browser.
* Don't simply use a QR code to drive people to your website. Instead, send them to a mobile-friendly landing pages, inform them about specials and promotions, or provide an exclusive experience via their phone.
C Bankoff

Reach and Influence Customers and Prospects Online, Offline... Everywhere

People aren't waiting by the TV, mailbox or phone for you to reach them. They're finding all the information they need themselves. They're searching the Web, reading the news, and asking questions on social networks. WSI helps you connect with them in all of those places and turn them into customers.
• Engage and attract customers through social media and easy online content
• Find and connect with crucial influencers
• Track and record your interactions, tweets, emails and media mentions
• Analyze your results with quick and easy reporting

Go Google: Google Drive Introducing the all-new Google Drive. Now access your files, even the big ones, from wherever you are. Share them with whomever you want, and edit them toget...

Marketing Managers Must Know the Sales Quotas

Ten years ago I asked an assembled 200 plus marketing managers how many knew the quotas for the salespeople/sales channels that sold their products. Two people raised their hands. I asked the same question last year (I do this at almost every speech) and this time 25% raised their hands. 25% is a common response.

75% didn’t know the quotas! 75% are creating programs and spending money without basing their objectives on quota.

How can marketing/marketing communications managers know how much interest to generate if they don’t know their salespeople’s quotas? How can they create a marketing plan? How can they go to a show, or commit to any lead generation program without knowing how the desired end result will contribute to the sales goals of the company?

The bigger issue is, how can the company president approve a budget without knowing the expected results and how that supports sales efforts? The answer is, many of the company presidents aren’t approving budgets without a plan based on sales quotas.

A company president I know said to his marketing manager, “We have to sell 5,550 XYZ products this coming year. This is $55 MM +. We have a pipeline that is averaging $150 MM and our close rate is 25% so $37,500,000 will convert. The remaining $18, 000,000 have to come from current customers (repeats) and new customers. Marketing must help guarantee this number and keep building the pipeline. How many inquires and qualified leads will you produce to build the pipeline and what’s the cost.”

For the uninitiated marketing manager without experience in ROI Marketing from lead generation, this kind of question creates a white-knuckled-mumbling-response with ample doses of fear, clammy hands and sweaty brows. For the experienced ROI marketing manager it is an opportunity to stand out.

The ROI marketing manager knows:
- The quotas in dollars and units by sales channel (inside, direct outside, resellers, web sales)
- How many inquiries are needed
- How many qualified leads are needed
- The percentage of leads that turn into proposals
- The closing ratio of proposals
- The most likely sources of the most qualified leads
- How to create a marketing plan that projects the lead count and ROI for all lead generating tactics

If you’re a marketing manager, do you know the quotas for your salespeople? Do you have your own quotas? Inquiries, leads, dollars, or pipeline dollars? If you do you’re a builder of wealth.
J Obermayer

Happy New Year from WSI Digital Marketing!!!

http://www.youtube.com/watch?v=xBIVlM435Zg&feature=player_embedded

Seth Godin: Sliced bread and other marketing delights http://www.ted.com In a world of too many options and too little time, our obvious choice is to just ignore the ordinary stuff. Marketing guru Seth Godin spells out why, when it comes to getting our attention, bad or bizarre ideas are more successful than boring ones. TEDTalks is a daily video p