Shoptalk

Three days. Thousands of conversations. One defining theme: Retail in the Age of AI.

Shoptalk Spring brought the industry together to explore how AI is reshaping every corner of commerce — from personalization and discovery to operations, marketing, and beyond. The conversations weren’t just about what’s possible, but what’s already happening.

We had packed sessions, bold perspectives and the energy on the show floor was infectious

As we close out an incredible week, we’re leaving inspired, energized, and ready to build what comes next.

Until next time 👏

, Founder of , closed out the Shoptalk Spring Main Stage today with keen insights into building lasting creator relationships.

Early on in The Honest Company’s journey, Alba was struck by how similar creators’ lives were to her own—parents dealing with skin sensitivities, changing shopping needs, and real questions around what to trust.

Her team actively courted those creators, sent product with no requirements, and let them speak to their own audiences in their own voice.

If a real relationship formed, an ambassador role was created. Her team later evolved the model further, sending product to everyday customers and letting organic sharing build from there.

Ashley Schapiro, VP, Marketing, Media, Performance & Engagement at , describes the sheer scale of assets driving the company’s social and ad strategy:
🔵 100,000 pieces of content
🔵 2,500 net new media assets
🔵 Multiple posts per day across every platform

And that’s before creators, influencers, and iteration.

What a start to Shoptalk Spring ✨

Day 1 brought incredible energy, inspiring conversations, and a show floor full of momentum. From thought-provoking sessions to meaningful connections, it’s clear this week is going to be something special.

Day 2 let’s go!

In Visions for the Future of Marketing and Branding, Steve Huffman, Co-Founder & CEO of , shared a revealing insight from the platform’s conversation analytics:

40% of conversations platform-wide are commercial in nature.

In other words, much of what appears to be casual dialogue is actually people deciding what to buy, what to use, and what to choose.

Watch the full clip for the bigger picture.

POV: you’re walking around Shoptalk Spring 2026, celebrating our 10th anniversary, and every corner has something new to discover 👀

From creative activations to standout content sessions and nonstop networking, this is where connections are made and ideas spark.

Comment below and tell us your favorite activation 👇

Welcome to Day One of the 10th Shoptalk Spring.

Our Global President of Connected Commerce at Hyve is honoured to open this landmark year, bringing together leaders, visionaries, and disruptors defining the future of retail.

Across the next few days, expect powerful conversations, next-generation commerce strategies, and the innovations reshaping how the world shops.

It’s going to be a defining week.

The next 3 days = big ideas, real strategies, and meaningful connections at Shoptalk Spring 2026.

All anchored in this year’s theme: Retail in the Age of AI

Here’s Joe Laszlo with a preview of what you can expect over the next three days.