Merch Cat

🎶 Excited to share that our founder Vanessa Ferrer is heading to Confluence Carolinas 2026 in Charlotte this October!

🎤 Vanessa will be joining a panel and leading a 90-minute interactive workshop on The Modern Artist Merch Strategy™.

👕 The workshop will explore how artists can use merch to generate meaningful revenue, strengthen their brand, deepen fan connections, and make smarter decisions. Through real-world case studies, discussion, and interactive exercises, attendees will learn how to better understand their audience, develop the right products, and maximize opportunities across live shows and digital channels.

✨ Check out the incredible lineup of speakers at Confluence. Vanessa will be in great company!

Will you be there? Let us know below!

Thank you Hypebot for including our Luminate integration in the latest roundup of live music industry news! 🎉🙌

It’s finally here!! 🙌

📈 Merch Cat now has the capability to report eligible live-show physical music sales to Luminate.

💪 Luminate reporting is now integrated directly into the Merch Cat live show workflow, giving artists and their teams another option for reporting eligible physical music sales.

🎤Sell merch, track inventory, manage show settlements, and access Luminate reporting all in one place.

🔗 The Luminate add-on is now available to Merch Cat subscribers.

Learn more at www.MerchCat.com/Luminate

It’s finally here!!

📈 Merch Cat now has the capability to report eligible live-show physical music sales to Luminate.

💪 Luminate reporting is now integrated directly into the Merch Cat live show workflow, giving artists and their teams another option for reporting eligible physical music sales.

🎤Sell merch, track inventory, manage show settlements, and access Luminate reporting all in one place.

🔗 The Luminate add-on is now available to Merch Cat subscribers.

Learn more at www.MerchCat.com/Luminate

Another Newport Folk Festival, and as expected, music fans showed up repping artist merch in full force. 💪🙌

This year, we stopped about a dozen fans and asked one simple question:

“What made you buy that piece of merch?”

The answers were all different, but a few themes kept coming up: supporting the artist, remembering a specific show, and simply loving the design.

One thing was clear… great merch lives well beyond the show. It becomes part of everyday life, and people notice.

What made you buy your favorite piece of artist merch? 👇

🎤 Artist Spotlight: Alex Cano

A local treasure, we’ve had the pleasure of knowing Alex Cano for many years and have watched him build a loyal fanbase one rockin’ show at a time. 🙌

From local stages here in the tri-state area to SXSW and venues across the country, Alex brings a blend of rock, Americana, and outlaw country that feels both timeless and fresh. His commitment to his fans and the community he’s built around his music is what makes him such a great fit for this week’s Artist Spotlight. 🤘

Swipe through to learn about his music, favorite merch items, memorable fan stories, and more. 👉

Follow Alex at Alex Cano and visit alexcanomusic.com to stay in the know about upcoming shows and new music releases! 🔥

The merch table deserves a seat at the strategic table.

Recently, a manager told us:

“Merch is one of our highest-margin revenue streams, yet it’s one of the areas we spend the least amount of time on.”

That conversation stuck with us.

Since then, we’ve continued hearing and seeing the same challenges at live shows.

Artists sell out of popular sizes.

Fans walk away from long merch lines.

Artists wonder what to bring, what to restock, and what fans are actually buying.

We also see artists and teams who are incredibly intentional about their merchandise, and it shows.

Artists have countless decisions to make every day. We get it.

That’s why we believe the merch table deserves more strategic attention.

Not simply to sell more.

But to create a better fan experience and help artists build more sustainable careers.

What do you think the live music industry is overlooking when it comes to the merch table?

❤️🤘🎟️

🎤 Merch Cat Artist Spotlight: Hollow Like Her

Hailing from Salt Lake City, Hollow Like Her blends metalcore, emo, and post-hardcore influences into a sound built on melody, intensity, and high-energy live performances.

The band recently worked with Pablo Viveros of Chelsea Grin on two upcoming EPs and has built a reputation for creating memorable fan experiences both on and off the stage.

One of our favorite merch stories? Their handmade dolls of each band member. Each one is unique, and they often sell out.

Swipe through to learn more about the band, their merch, and the stories behind it.

Follow Hollow Like Her and check out their merch at hollowlikeher.com.

🎤 Merch Cat Artist Spotlight: Hollow Like Her

Hailing from Salt Lake City, Hollow Like Her blends metalcore, emo, and post-hardcore influences into a sound built on melody, intensity, and high-energy live performances.

The band recently worked with Pablo Viveros of Chelsea Grin on two upcoming EPs and has built a reputation for creating memorable fan experiences both on and off the stage.

One of our favorite merch stories? Their handmade dolls of each band member. Each one is unique, and they often sell out.

Swipe through to learn more about the band, their merch, and the stories behind it.

Follow Hollow Like Her and check out their merch at hollowlikeher.com.