The Zambian school guide magazine is a magazine that advertises schools from nursery to university level from all across Zambia e.g.
ess-centric solutions, based on basic customer insights. VISION
To be a leader in the provision of business support solutions that will position our clients with an advantage in achieving their goals, and maximizing their profits. MISSION
To offer the best in advertising and marketing solutions, through timely introduction of well thought out and meaningful foundational solutions. OUR PRODUCT
INTRODUCTION
The Zambian School Guide is an ONLINE Magazine which was first published in November 2014. The magazine was set up by local entrepreneurs who saw a gap in the market with regards to information on good schools, educational services and products. The Magazine is published Termly and is available in all leading supermarkets, book shops, gas station Quick Shops, air lines and Street book sellers. PURPOSE
For Parents
The magazine can be used by parents with school going children as a tool, to not only locate schools, but to also obtain information with regards to the Spirit of the various schools. This will allow them to make better informed decisions. Increasingly, most households have both parents working late hours to provide for their families and to secure their children’s future by providing good education. In order to provide a good education, the children need to go to good schools. But because of the long hours that parents work, they find little time to look at various options, as it would entail taking time off to visit various institutions. Parents therefore mostly depend on word of mouth from friends or workmates to make decisions on which schools to take their children to. As much as it is a good thing to hear from friends or relatives the best is for one to find a suitable school or college based on adequate information. THE GUIDE TO ZAMBIAN SCHOOLS gives you the information that you need to make an informed decision, as you are seated at your office, at lunch break or at home. We will help you find your dream and school for your child without stressing. The School guide gives you the chance to review different schools both government and private, from nursery t university level, in the comfort of your office or home. In addition, the School Guide gives you the opportunity not only to look at the potential schools for your nursery, primary or secondary school going children, but also your preferred College or University. Our School Guide has information from Baby Class to University and that is why it is a tool and not just a magazine. Students
The magazine will also be of interest to students not only to select the school of their choice, but also because of the awards and prize giving competitions that they could win based on academic achievement, performance in grades, and contribution of educational and child youth building related articles to the magazine. children’s rights, child abuse, career choices, HIV/AIDS e.t.c. Students will also buy the magazine not only to find out who is enrolling, but also to see which companies or institutions are offering financial aid (bursaries) if they qualify, and how they can acquire them. Schools
Schools will advertise with the magazine not only to get students to enrol with them, but also to determinate information about the school itself and their activities. This will help the school build a good information channel between them, the public, the parents and the students, as help build a good reputation for the school. For the general public
The magazine also has educational and informative articles in ever issue which are of interest to the public which fall under the topics: THE RESEARCHER, HEALTH CORNER, ADVICE CORNER, TECHNO SPACE, YOUR CHILD AND YOU, THE BANK AND YOU, CHILD PROTECTION AND YOUTH BUILDING, and ENTERTAINMENT. For Advertises
The Magazine has the ability to find its reader in the comfort of their home or office at any time. It has the following other advantages:
• It is a trusted information centre for the reader
• It is cheaply sourced by anyone.
• It is highly Mobile which in turn makes it easy to break boundaries.
• It brings out real life Stories that the reader faces in daily Life. As a result of the above, the magazine is a good place to advertise your products, as the advertisement will be seen by many readers. In as much as it is a School guide, we also believe that the reader will be interested to know about companies who support School related Programs e.g. Banks that have saving accounts for school going Children, Insurance companies that offer insurance products for children’s education and life assurance in case of death of the bread winner of the Family etc. Companies in such businesses can therefore advertise in the magazine and reach their potential customers. We will, however, not allow companies to advertise products such as cigarettes or alcohol or any other products that may be harmful to children. We have a moral obligation to the children that are going to read our Magazine. DISTRIBUTION
In every issue we will provide advertisers in the magazine with a Statement of Circulation to keep them updated on how the Magazine is fairing. The magazine will be sold in some distribution points and will be free in others. Selling Points
The magazine will be sold at K10 each in the following distribution points
• Spar crossroads
• Engen gas stations woodlands and long acres
• Melisa’s
• Spar
• Shoprite
• game
• Book world
• Northmead Book shop
• Malawian airlines
• Proflight airlines
• Street book sellers
• And all featured schools
• National Assembly
MAGAZINE SUMMARY CONTEXT
THE RESEArCHER:
This segment explores a topic, enables the reader to see and study the particular topic at hand, and also brings to light the depth of the Topic of Discussion. This is a segment where we will have articles that go in depth e.g. in our first issue, one of the topics we brought out under the researcher is math and women, why most female students slack in the subject compared to men and how they can improve their grades. TECHNO SPACE:
Here we shall be talking about how technology can, has, and will improved the education sector not only in Zambia but also the world. It will also highlight our own technological advancement, discoveries and innovations I Zambia from the National Science and Technology Council. Such articles will we believe will bring insight about technology and education. HEALTH CORNER:
Here we are addressing the issue of health. We basically talk about and educate the parents and youths alike about living physically, mentally and emotionally healthy lives. We shall be looking at AIDS and HIV, BREAST CANER, CERVICAL CANCER and other disease outbreaks. Here we target to educate the young and old on the dangers of these diseases, and how they can prevent them and protect themselves. ADVICE CORNER
We have a segment under Advice Corner that we are calling “Ask Pastor k.” young people get to write in on issues that they are facing that they feel they need to talk to someone about and get free advice. With a young celebrity pastor, actor, and father, who youths can relate to and someone they feel can “understand” theme advising them, little is bound to go past their attention. We realize that this generation seems to know it all so we gave them again a place to see that they need to hear from other people. Topics discussed are smocking, drugs, sex, relationships, financial problems, and academic challenges, family e.t.c. we believe that this corner will help them addressed their issues and direct their focus and concentration on productive and positive things. YOUR CHILD AND YOU:
Here we are talking to Parents not just the working parents but also the stay at home parents on how best they can impact, change and participate in their children’s live. We will raise and discussions topics such as the effects of beating your child as a way of disciplining them, gender based violence and its effects on children, how to help your child to study and so on... We believe these issues will help the parent and also the child to understand the relationship they should have with each other which will create love, respect and appreciation for one another. MONEY AND YOU:
Here we talk about money matters, and institutions such as banks and insurance companies. we shall be sharing with people the ability to save how to save, how to use money, how to buy shares and when to buy shares, businesses etc, We believe that the Zambian youth, mother and father needs to start understanding money matters at an early age. CHILD PROTECTION AND YOUTH BUILDING:
This is where we talk about protection on both the Girl child mostly and boy child, we are talking about abused children how we should care for them, how to know when they have been abused. Articles that will empower the youths, the Government and Ngo projects for the youth, and projects designed to give hope and equip ordinary youths. We believe we will help the Zambian youth in so many ways, information is power. ENTERTAINMENT
We all know that the number one topic on the mouths of most youths today is entertainment, and we want to use this forum to reach them. In every issue of the magazine we will have a cut away poster on the center piece of the magazine on a celebrity that we chose. In picking this celebrity we chose someone that youth’s love but can also learn something positive from.
