11/03/2026
Virtual staging versus the real thing. Which will win?
Our founder, Nik Lunin, shares his perspective in a new article published in Real Estate Magazine (REM).
As AI makes virtually staged interiors more realistic than ever, could the experience of walking through a physically furnished home actually become more valuable?
An interesting question for real estate agents, home stagers and anyone following the future of real estate marketing.
Read Nik’s article:
Everyone says virtual staging is the future. Nik Lunin isn’t convinced. He argues that as AI-generated images become harder to tell from the real thing, the experience of walking through a furnished home may become more valuable, not less.