ETCH CLOCK

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ETCH CLOCK ETCH Wall Clock makes wake up your imagination about a new way to look at time. The display is a flat surface that becomes suddenly plastic with three dium

ETCH Clock: a new paradigma

ETCH Clock makes wake up your imagination about a new way to look at time. The display is a flat surface that becomes suddenly plastic with three dimentional numbers. After this time display, all will return to the initial stage. Philosophy

Time is an important aspect of our life. Time is running too fast and we underestimate the important moments. We would like to add a bit of magic to your important personal moments. ETCH is even giving a physical presence to time with the 3D numbers engraved in its membrane. Moments are very unique, time can be expressed in mere numbers but actually it is much more! ETCH gives to time more importance. Some events are happening only once and then are gone for ever... ETCH tries to mimic this reality with the vanishing effect of its display. The idea

There are several ways to show information and in particular time. ETCH is proposing a new method exploiting a real 3D effect. With the digital world we are used to see 7 segments digits, graphical engraved or embossed fonts and in general displays and clocks everywhere. We wanted to blend in an unconventional ways all this common experiences but doing so that it is still able to create a "wow effect" and surprise us at each single minute.

17/10/2020

Booooomm! We won he Red Dot Design Award 2020! Thanks to everyone who help me to grow this idea to product, from my wife...
02/04/2020

Booooomm! We won he Red Dot Design Award 2020! Thanks to everyone who help me to grow this idea to product, from my wife Ombretta that support me, Gilles Caprari who transformed an idea into hardware, bits&bytes, Filippo Riva who was supervisioning to guys in a garage...😁
This is message from Red Dot Ceo Prof. Peter Zec:
“The winners of the Red Dot Award have proved that they have created excellent products worthy of winning an award. By introducing the new metacategories ‘Smart Products’ and ‘Innovative Products’, we have given revolutionary objects a larger platform in the Red Dot Award. The award-winning products far exceed our expectations, as the award winners are setting new standards in their industry with their designs. I wish to congratulate them most sincerely on their success,” said Professor Dr. Peter Zec, founder and CEO of Red Dot.

...an “homage” to The architect....
08/03/2020

...an “homage” to The architect....

ETCH .it Come and visit us tomorrow evening (party night)
09/04/2019

ETCH .it Come and visit us tomorrow evening (party night)

ETCH Red color @ Lugano, Switzerland
03/02/2019

ETCH Red color @ Lugano, Switzerland

chez Bang & Olufsen
08/08/2018

chez Bang & Olufsen

17/03/2017

The Etch Clock uses an entirely new technology to display time. Almost like in stone, the time gets etched into the upper surface of this new Swiss clock. The outcome is a device that almost looks like a sculpture, on which the etching disappears and refreshes itself every minute. How smooth that pr...

Colette , Paris
14/02/2017

Colette , Paris

Etch Clock est une nouvelle manière d’aborder l’heure et le temps, sa membrane élastique se transforme en chiffres digitaux, d'un mouvement fluide et relaxant. That’s the sign of the time ! cadre aluminium membrane élastomère dimensions : 40 x 40 cm poids : environ 6...

Adresse

Via Cassarinetta
Lugano
6900

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Montag 09:00 - 17:00
Dienstag 09:00 - 17:00
Mittwoch 09:00 - 17:00
Donnerstag 09:00 - 17:00
Freitag 09:00 - 17:00

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