Social media is the social interaction among people in which they create, share or exchange information, ideas, and pictures/videos in virtual communities
Social media is the social interaction among people in which they create, share or exchange information, ideas, and pictures/videos in virtual communities and networks. Andreas Kaplan and Michael Haenlein define social media as "a group of Internet-based applications that build on the ideological and technological foundations of Web 2.0, and that allow the creation and exchange of user-generated c
ontent." Furthermore, social media depend on mobile and web-based technologies to create highly interactive platforms through which individuals and communities share, co-create, discuss, and modify user-generated content. They introduce substantial and pervasive changes to communication between organizations, communities, and individuals. These changes are the focus of the emerging field of technoself studies. Social media is different from traditional or industrial media in many ways, including quality, reach, frequency, usability, immediacy, and permanence.There are many effects that stem from internet usage. According to Nielsen, internet users continue to spend more time with social media sites than any other type of site. At the same time, the total time spent on social media in the U.S. across PC and mobile devices increased by 99 percent to 121 billion minutes in July 2012 compared to 66 billion minutes in July 2011. For content contributors, the benefits of participating in social media have gone beyond simply social sharing to building reputation and bringing in career opportunities and monetary income, as discussed in Tang, Gu, and Whinston (2012). Geocities, created in 1994, was one of the first social media sites. The concept was for users to create their own websites, characterized by one of six "cities" that were known for certain characteristics. Today, there are many other social media sites that are extremely popular. These sites include: Facebook, Twitter, or Instagram. These sites also allow people to stay in contact, whether it is through pictures or writing.
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