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themagenta_ A theatrical experience originating from the past and living in the future. A story by

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22/10/2026

Not simply objects.
Pieces with stories to tell and character to reveal.

THE FIRST FLOOR | OBJECTS OF CHARACTER

Four portable lights from Flos, four distinct approaches to illumination.Four expressions of portable light, united by f...
18/10/2026

Four portable lights from Flos, four distinct approaches to illumination.

Four expressions of portable light, united by flexibility, technology, and considered design.



Bellhop Unplugged, designed by Edward Barber & Jay Osgerby, brings a compact, rechargeable form with soft, glare-free light, designed to move seamlessly between indoor and outdoor settings.

Gustave Residential, designed by Vincent Van Duysen, takes a more architectural approach, combining a compact aluminium body with ambient light designed for adaptable everyday use.

Bon Jour Unplugged, designed by STARCK, combines a refined cordless form with Edge Lighting technology, touch dimming, and adjustable colour temperature.

Last Order, designed by Michael Anastassiades, reinterprets the classic lantern through a transparent crystal body and a rechargeable design, creating a portable light with a distinctive presence.

16/10/2026

Beyond the object.
Lies the character.

THE FIRST FLOOR | OBJECTS OF CHARACTER

A 1970s icon returns in a new edition. Grand Sesann from Tacchini , designed by Studio / Archivio Gianfranco Frattini, c...
14/10/2026

A 1970s icon returns in a new edition. Grand Sesann from Tacchini , designed by Studio / Archivio Gianfranco Frattini, celebrates the centenary of the Italian designer’s birth.

The 2026 edition introduces a renewed material and colour identity, combining corduroy upholstery with a leather-wrapped tubular metal frame, visible stitching, and stained ash wood feet. Limited to 100 pieces, it brings Frattini’s original vision into a contemporary setting.

A distinctive balance of heritage, craftsmanship, and materiality.

12/10/2026

Upstairs, elsewhere.
a film by

The First Floor
Villa Magenta

Directed by Nour El Refai
Shot by Amr Al Shafiey
Produced by Jana Farouk

Featuring: - - - - .gallery - - - - - .looms - -

A contemporary expression of comfort and craftsmanship, the Archibald Sofa System from Poltrona Frau, designed by Jean-M...
10/10/2026

A contemporary expression of comfort and craftsmanship, the Archibald Sofa System from Poltrona Frau, designed by Jean-Marie Massaud, expands the iconic Archibald collection into a versatile seating system defined by softness, proportion, and refined details.

Its generous cushions, enveloping shapes, and signature Pelle Frau® leather upholstery create a balance between comfort and elegance, while the modular elements allow different configurations to adapt naturally to the space.

A sophisticated interpretation of contemporary living, where craftsmanship meets flexibility and timeless design.

07/10/2026

Every object has a story.
With its own history, personality, and character.

THE FIRST FLOOR | OBJECTS OF CHARACTER

Sculptural in form and expressive in material, the Half-Pipe Armchair from Gallotti&Radice is designed by  and  Made fro...
05/10/2026

Sculptural in form and expressive in material, the Half-Pipe Armchair from Gallotti&Radice is designed by and

Made from recycled BonBon Glass powder or travertine powder, the armchair is defined by its sculptural silhouette and satin nickel details, with an optional leather seat cushion adding another layer of comfort and refinement.

A distinctive piece where material research and contemporary form come together.

Softening the language of the contemporary kitchen, Physis by Molteni&C, designed by Vincent Van Duysen, is defined by r...
02/10/2026

Softening the language of the contemporary kitchen, Physis by Molteni&C, designed by Vincent Van Duysen, is defined by rounded edges, fluid transitions, and a refined architectural language.

Its half-bullnose worktop, integrated recessed handles, and softly curved sink and snack counter highlight the attention to detail throughout the system.

Open compartments and glass-fronted doors add a sense of lightness, while warm integrated lighting enhances the richness of the materials and finishes.

A considered balance of functionality, materiality, and contemporary craftsmanship at the heart of the home.

Address

25 Ramsis Street, Korba, Heliopolis
Cairo
4460212

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