Hala Imam design studio

Introducing Juthoor جذور
A piece rooted in reinvention.

Crafted from discarded tree trunks and forgotten metal pieces, Juthoor brings new life to materials once left behind. Strong, raw, and full of character, it can live beautifully as an entryway console or transform into a bar piece within a space.

upcycleddesign

Sard | سرد

Not just a sofa, a rhythm in form.

Lines inspired by African geometry move across its surface like choreography, bold, grounded, intentional. Every angle holds presence. Every pattern carries meaning.

Crafted from reclaimed wood, shaped by what we find in the moment, Sard will never exist the same way twice. The wood is always the base. The fabrics, the iron, the details they evolve. Each piece becomes its own chapter.

This is storytelling you can sit on.
This is design that moves.

The Mamlouki Chair, where history sits differently.

Reclaimed wood anchors it.
Iron once part of Mamlouki windows curves through it.
Fabric and leather, once forgotten, return with new presence.

Every chair is a one-time composition.
We build with what we find, what carries character, texture, imperfection. The wood is always the base, but the ironwork and textiles shift with each discovery. No repetition. No replicas. Just material honesty, reshaped.

This is upcycling as storytelling.
Past lives, reassembled into a future heirloom.

Designed In collaboration with Paletta

Introducing Qomat | قمط 🌱
A coffee table shaped by memory, material, and reinvention.

Qomat was once a door, now it holds conversations instead of hinges.

During the collaboration between Paletta × HIDS, we began looking differently, not for new materials, but for forgotten ones. And this door, once replaced and set aside, found its second life at the heart of a living space.

The iron legs wrap around the top like an embrace, Qomat once used in construction, now softened into design.
The small drawer? A fragment from a past project, reimagined as the table’s drawer.

Nothing here is accidental.
Every element has lived before.
Every line carries a previous story.

From passageway to gathering place.
From door to dialogue.

Qomat. Reclaimed. Reframed. Reborn. ♻️✨

Athar carries subtle African-inspired patterns that echo rhythm and identity. The markings are quiet but intentional, etched like traces left behind… like أثر itself.

The top lifts into a tray, inviting flexibility into your everyday moments. Morning coffee by the window. An evening gathering. A slow pause with a book. When you’re done, it settles back into its frame with intention.

Built from reclaimed wood, Athar carries texture, depth, and subtle imperfections that make it one of a kind. Nothing excessive. Nothing accidental.

Just a small piece with presence, holding space, holding stories.

Introducing Tashkeel | تشكيل 🌱

A furniture piece designed to adapt, shift, and re-form around the way you live.
With movable shelves, cabinet doors, drawers, and a mirror, Tashkeel offers endless configurations, responding to your space, your needs, your rhythm.

Form is not fixed.
It’s designed, rearranged, and reimagined.

This stop-motion reveals just a few of its many possibilities. ✨

Two designers. Two distinct design languages. One shared vision. ✨

Sitting on a piece we designed together, where Paletta’s contemporary, sculptural approach meets Hala Imam Design Studio’s rich ethnic aesthetic. This collaboration is not only about materials, but about merging identities: strong forms, intentional lines, and a clear design signature, layered with pattern, culture, and storytelling.

We design first, then choose materials that serve the form. What’s considered “left behind” becomes part of the design language: reclaimed wood, old metal, brass, and remaining materials from past projects, reworked into furniture that carries meaning, beauty, and presence.

Different perspectives. Shared values.
Design that transforms what exists into something lasting. 🌱