12/05/2026
โซ๏ธ The ๐ง๐๐๐๐ ๐บ๐ถ๐ฟ๐ฟ๐ผ๐ฟ๐ blur the line between function and sculpture. Created using FiDU technology and shaped from inflated steel, each piece reflects light in its own unique way.
From soft organic curves to bold geometric forms, TAFLA compositions bring movement and depth to the wall. Arranged together, they begin to tell different stories shaped entirely by space and imagination.
05/05/2026
โซ๏ธ The ๐ฅ๐ ๐ฑ๐ด ๐๐ฟ๐บ๐ฐ๐ต๐ฎ๐ถ๐ฟ brings a true design icon back into contemporary interiors. Originally created in 1958, its sculptural, organic form still feels strikingly modern and full of character.
Carefully reintroduced as a faithful replica of the original, RM58 preserves every detail that made it exceptional. A piece that effortlessly connects heritage with todayโs design language.
24/04/2026
โซ๏ธ The Wox bar stool captures a sense of movement in a simple, sculptural form. Inspired by the silhouette of a running ox, its dynamic lines bring energy and balance to the space.
Available in different seat heights and colour options, Wox adapts easily to a variety of interiors, offering both flexibility and a distinctive, modern character.
19/04/2026
โซ๏ธ Eddie is designed for everyday moments that require both comfort and flexibility. Its soft, approachable form and stackable design make it easy to adapt to changing spaces and needs.
Crafted from solid beech and moulded plywood, it offers durability with a light visual presence. Available in natural or painted finishes, Eddie blends in effortlessly while adding a calm, contemporary character.
13/04/2026
Do you feel your space is missing that final touch? The beauty of ZIETAโs inflated metal forms is truly timeless. Their iconic pieces can be found in museum collections worldwide, including Zurich, Munich, Montreal, Paris, and many others.
PLOPP stools and RONDO mirrors are not only striking in design, but also fully functional elements that elevate any interior. Crafted from a single material and infinitely recyclable, they are suitable for both indoor and outdoor use.
Discover ZIETA creations now at the STORY London showroom! - Clerkenwell, 1 Albemarle Way, EC1V 4JB
02/04/2026
โซ๏ธ The ๐๐ฎ๐ฟ๐ฑ๐ฒ ๐ฐ๐ผ๐ณ๐ณ๐ฒ๐ฒ ๐๐ฎ๐ฏ๐น๐ฒ๐ turn a simple idea into a playful yet elegant statement. Inspired by the fragile geometry of a house of cards, each piece balances asymmetry with stability, inviting the eye to linger on its form.
With subtle shelves for essentials and a variety of sizes, heights, and finishes, Carde allows you to craft compositions that are both functional and visually intriguing. Light in presence but full of character, these tables bring rhythm to any space.
24/03/2026
โซ๏ธ The ๐๐ฒ๐ฎ๐ฑ๐ ๐๐ฎ๐ฏ๐น๐ฒ ๐ฐ๐ผ๐น๐น๐ฒ๐ฐ๐๐ถ๐ผ๐ป brings a simple idea to life in an unexpected way. Inspired by small wooden beads, its form plays with rhythm and repetition, creating a design that feels both crafted and contemporary.
The natural ashwood grain adds warmth and authenticity, giving the table a friendly, tactile character. With various colour options and tabletop sizes available, Beads adapts easily to different interiors while keeping its distinctive identity.
12/03/2026
โซ๏ธ The ๐ ๐๐ ๐ฐ๐ผ๐น๐น๐ฒ๐ฐ๐๐ถ๐ผ๐ป is designed to welcome you in. Its soft, sinuous lines flow naturally into an ergonomic form, creating a seat that feels both supportive and relaxed.
There is a quiet elegance in its silhouette, making Mys an effortless fit for contemporary interiors that value comfort as much as atmosphere.
Want to learn more about ๐ ๐ฌ๐ฆ ๐๐ฟ๐บ๐ฐ๐ต๐ฎ๐ถ๐ฟ? โคต๏ธ
link in bio! ๐
03/03/2026
Funny how a few square metres became our whole universe for two days. ๐
Old friends, new faces, inspiring conversations and ideas already shaping the months ahead. Once again, the trade fair proved why we keep coming back, this one was truly one of our best.
Thank you to everyone who stopped by, to our incredible STORY team, the brilliant team at London, and our wonderful partner
All pieces are now available to view in our showroom at 1 Albermarle Way, Clerkenwell.
See you soon! ๐ฅฐ
13/02/2026
The ๐ฆ๐๐ถ๐๐ฒ ๐ฐ๐ต๐ฎ๐ถ๐ฟ๐ feel like an invitation to slow down. From the first touch, the richness of the leather and the precision of the craftsmanship reveal a quiet dedication to detail. Every seam, every curve is designed to create a sense of balance and refinement.
Sitting in ๐ฆ๐๐ถ๐๐ฒ is not just about comfort, it is about presence.
30/01/2026
Weโre exhibiting at London 2026.
This year, STORY will be exhibiting in partnership with . Youโll find us at ๐ฆ๐๐ฎ๐ป๐ฑ ๐๐ต, where weโll be sharing our approach to contemporary workplace design and connecting with the wider design community.
๐ Business Design Centre, London
๐
25โ26 February 2026
See you at WDS London 2026! ๐