All in One Media

By 2020, according to the estimates, the proportion of ad spend using audience IDs will be higher than paid search, at 68% and 55% respectively.
P.S. AIO uses cross-device technologies, that allow to match one user on different devices to make the ad campaign more effective. Welcome 😊

Audience IDs to account for two-thirds of UK online ad spend by 2020 Cross-device audience ID matching will make up 58% of total UK online spend by 2020, according to Yahoo UK and Enders Analysis.

The proportion of banner ads meeting minimum viewability guidelines fell from 49% to 47% in the first quarter of 2017 – the lowest level in nine months.

Mobile pushes down ad viewability levels The growth in mobile adspend is contributing to a decline in ad viewability levels, according to the latest quarterly benchmark report from Meetrics.

The research, carried out by Prezi in conjunction with renowned cognitive neuroscientist Dr Carmen Simon, found that the main three reasons consumers forget content are: 📌irrelevancy (55%) 📌a lack of motivation to remember it (35.7%) 📌too much content to retain (30%).
For more information: http://bit.ly/2p0Iakc

Mobile video consumption continues to grow and smartphones outperform other devices for video views across most regions of the world.

Mobile video consumption increases worldwide - advertisers to benefit from trend Mobile video is here to stay as young user consumption plays a key role in driving the format's growth. According to the latest Video Index from Ooyala, vi

What Does the Future of Mobile Marketing Look Like? Mobile Steering Group IAB UK knows for sure. The brand new "The Future of Mobile" Viewpoint is already availiable with All in One Media's opinion inside 😎 https://iabuk.net/resources/white-papers/the-future-of-mobile-paper

The Future of Mobile paper | IAB UK The IAB Mobile Steering Group’s viewpoint.

: A third of Brits would rather have their car stolen than their smartphone (source: BullGuard) and half women would rather go without sex than give up a mobile device (source: Dailymail.co.uk).
And what are you willing to do for your smartphone?📱❤😊

External agencies are losing ground with advertisers for lack of speed in making decisions. That's why it's better to work with a technology platform directly not to lose your precious time. All in One Media (Universal Crossmedia Platform) is at your service😊

Advertisers show growing appetite for in-house agency services Nearly two-thirds (62%) of advertisers are shifting towards stronger relationships with fewer suppliers as the move towards on-site and in-house solutions gains momentum, according to a new ISBA study.

The smartphone has changed the communication behaviour dramatically - the conversation has become a dying art.

How the smartphone killed conversation When you get a phone call these days the first assumption may well be that it is a wrong number or a rogue pocket dial, a shift with significant implications for brands.

eMarketer: Mobile adspend in the UK will reach nearly £7bn this year, representing more than a third of UK media ad investment. Overall digital adspend will account for 58% of total media ad spend.

More than a third of adspend to go to mobile in 2017 Mobile adspend in the UK will reach nearly £7bn this year, representing more than a third of UK media ad investment.