23/10/2026
A little piece of Paris, UGG-style.
For Paris Fashion Week, we turned UGG’s feature in Le Monde into a physical experience, reimagining the traditional Parisian magazine kiosk in the brand’s signature and seasonal colour palette.
Two days in Igor Stravinsky Square. Convex mirror selfies, postcards, scratch cards and prizes, including 40 pairs of UGGs - with a route from the kiosk to the nearby store.
3,000+ visitors, 4,000 postcards taken, and 3,250 scratch cards given away.
From the pages of Le Monde to the streets of Paris. 🇫🇷