The White Company

29/10/2026

28/10/2026

Our 4 top tips for decorating your Christmas tree:

1. Start with the glow: Opt for a pre-lit tree to make styling effortless from the start, or weave fairy lights deep within the inner branches to create atmospheric warmth from the inside out.
2. Curate a quiet palette: Stick to 2–3 harmonious shades, such as warm ch*****ne and crimson, or frosted silver and soft white for a look that feels naturally cohesive.
3. Layer with texture and scale: Combine delicate glass baubles, tactile ribbons and sentimental keepsakes, placing larger pieces further down for balance before adding a statement topper.
4. Secure the details: Wrap ornament ribbons or strings directly around the branch twice rather than just draping them. They’ll sit far more neatly and stay securely in place, even around pets and little ones.

Most importantly, embrace simplicity and choose styles that elevate your home.

28/10/2026

Celebrating the launch of our Beatrix Potter™ collection with a very special in-store event. Thank you to everyone who came along on Sunday. Want to join us at our events? Sign up to The Club at the link in bio to receive exclusive invites and more.

27/10/2026

Proof that festive styling doesn’t need to be complicated.
A few glowing candles and seasonal foliage are all it takes to transform an entryway.

27/10/2026

Proof that festive styling doesn’t need to be complicated.
A few glowing candles and seasonal foliage are all it takes to transform an entryway. Save this for your holiday home inspiration.

25/10/2026

Get ahead for the season with new winter layers in cosy cashmere and the softest faux fur.

24/10/2026

Soft-focus Fair Isles, cashmere cable knits, funnel-neck cardigans. Discover the season’s new styles.

23/10/2026

Looking for an easy Halloween snack idea? These mini pumpkin treats are fun to make, suitable for all ages and perfect for entertaining guests this spooky season. Would you try these for your Halloween party? Let us know in the comments below.

23/10/2026

“My children always know Christmas is coming the minute I start lighting Winter again.” Chrissie Rucker, Founder.

Over 25 years ago, our founder Chrissie, was playing about at home with aromatherapy oils for an oil burner. Adding drops of cinnamon, a little bit of clove and a touch of orange, trying out different combinations until she found the perfect balance – one that just smelled like Christmas. And that’s how Winter was born.
These days, our collection is crafted by master perfumers, but we still use that same secret recipe and natural extracts that make it so unmistakably Winter. The original and the best, so many people welcome Winter into their homes every year, so don’t just take our word for it, here’s what some of our customers have to say…

“The perfect winter scent. I buy it every year to burn at Christmas”
“Christmas in a candle”
“My favourite Christmas scent. Absolutely encapsulates winter and Christmas in a fragrance.”
“Absolutely love this fragrance for Winter. Smells so homely and warm. Buy it every year.”
“Such a beautiful scent which instantly transports me to Christmas.”

23/10/2026

As the clocks go back and the evenings get cosier, there’s nothing quite like the right lighting to transform your home. From a soft, ambient glow to candlelight, discover our guide to creating a warm and inviting space for the season ahead.

08/09/2022

Autumn has arrived at The White Company. Update & elevate your wardrobes and space. Discover our new luxurious home, clothing, fragrance collections & more. Shop in-store or online today.

26/07/2022

Save Up To 60% Off Our Sale. Discover Our Luxurious Home, Clothing, Fragrance, Gifting & Bedroom Collections. Pick Up A Little Luxury For Less. Free Delivery Over £50

20/07/2022

Extra 10% Off Our Sale Using The Code UK10EXTRA. Pick Up A Little Luxury For Less. Discover Our Luxurious Home, Clothing, Fragrance & Bedroom Collections. Hurry, Ends 24/07. Free Delivery Over £50

15/06/2022

Save Up To 50% Off Our Sale. Discover Our Luxurious Home, Clothing, Fragrance & Bedroom Collections.