13/05/2026
𝐖𝐞𝐝𝐧𝐞𝐬𝐝𝐚𝐲 𝐖𝐨𝐫𝐤𝐟𝐨𝐫𝐜𝐞 𝐒𝐩𝐨𝐭𝐥𝐢𝐠𝐡𝐭 | 𝐓𝐡𝐞 𝐏𝐞𝐨𝐩𝐥𝐞 𝐖𝐡𝐨 𝐌𝐚𝐤𝐞 𝐈𝐭 𝐇𝐚𝐩𝐩𝐞𝐧
Meet 𝐒𝐚𝐫𝐚𝐡-𝐉𝐚𝐧𝐞 𝐊𝐧𝐨𝐱, our Head of Brand Development and Marketing, who leads the marketing function at Woodland Furniture Group and plays a key role in shaping how the business is positioned across the UK and Ireland.
Working alongside a growing marketing team, Sarah-Jane ensures that everything the business communicates not only reflects who we are, but actively supports commercial performance. Together, they deliver targeted marketing activity that helps win new business, strengthen partnerships, and support sales across retail, trade, and contract markets including PBSA, BTR, and Social Housing.
Her role sits at the intersection of brand and commercial delivery, with a focus on developing clear, commercially relevant propositions that make it easier for customers to understand our value and for teams to sell with confidence.
The marketing team also plays a key role in supporting framework opportunities and wider business development activity, ensuring that messaging, content, and brand positioning are aligned to customer requirements and tender expectations.
Sustainability is a core part of Sarah-Jane’s remit, with responsibility for ensuring ESG commitments are embedded within the business and communicated in a way that is credible, relevant, and commercially meaningful.
A key part of Sarah-Jane’s approach is her passion for working collaboratively with people across the business. She recognises the importance of strong internal alignment in delivering successful outcomes, ensuring that marketing works in partnership with sales, operations, and leadership to support shared objectives and drive performance.
For Sarah-Jane, brand is about impact—creating a consistent message that stands out, influences decision-making, and supports the full customer journey from first engagement through to long-term partnership.
