FreshWorld is an enterprising start-up company which has innovatively ventured into a 'Farm to Home' concept by organising fruits and vegetables (FnV) retailing, in a distinctive Street vending format employing eco-friendly delivery mechanisms. The age-old street vending format of FnV, while still cornering a major share in the Customers’ purchase pie, has curiously enough not undergone any change in its delivery mechanism or upgraded to a more refined model of vending over the years. This is in stark contrast to the huge transformations that all other sectors touching Customers’ lives have undergone, like Mobile and Banking to name a few. In line with this, we at Freshworld have innovatively ventured into bridging this huge gap that exists in Customers’ FnV purchase in the street vending model by using an eco-friendly Smart Cart delivery mechanism coupled with advanced customer vending features hitherto unheard of in the archaic format. Superior technological integration into daily consumer FnV purchase process will make our Smart Cart Vending acceptable, productive & efficient and provide a long awaited professional, organized & cost effective alternative to the well informed Indian consumer. Our USP is to deliver fresh quality produce at competitive prices using the value chain model. We will achieve this by being the sole intermediary, in most cases between the Farmer / Producer / Aggregator and the Consumer. In order to reduce intermediaries and thereby reduce costs, we procure directly from the Farmers / Producers / Aggregators and deliver this fresh produce to the end consumer using an innovative & environment friendly retail delivery model - the FreshWorld Smart Cart...
