I'm

ng the viewer to various possibilities, creativity and experimentation. A complete knowledge of materials, technical capability, zeal to continuously innovate and revolutionise design and ability to set trends has established I’m as a forerunner in the field of design with a versatility not known before. We follow the limited edition approach as an antidote to the mass produced world we live in. We promote design for design’s sake because the forces that promote mediocrity remain so powerful. Various artists are commissioned to do installations, create sculptures & paintings, revolving around concepts & themes. The emphasis has always been to create the right ambience with a combination of art & design. The USP of the store today is ‘custom designing’ and caters to a niche clientele. There has been an extensive media coverage in both print and electronic of I’m and about spaces designed, the concepts introduced, the trends established. Enough interviews have taken place, I have been writing articles for newspapers and magazines. Numerous design & art shows have been organised at I`m showcasing works by various designers& artists from across the country .