Compare Infobase Limited

Conducting detailed keyword research in accordance with changing trends and keyword strategies
Develop and implement latest link building strategy
Effectively use header tags, Usage of outbound and inbound links.
Ensure websites are filled with optimal keywords.
Optimize landing pages for search engine marketing
Place keywords appropriately in content to gain most search engine traffic.
Implement off-page SEO content strategies for better search results
Improve organic search results of our high traffic web sites.
Keep up to date with the latest developments in Search Engine Marketing (SEM) & Search Engine Optimization (SEO)
Recommend changes to website architecture, content, linking and other factors to improve SEO positions for target keywords.
Research and analyze competitor SEO and advertising strategies
Review and analyze websites and competitor sites for areas that need to be improved, deleted, or revised.
Run pay-per-click campaigns; identify the least expensive but most powerful and profitable keywords for websites.
Strategize ways to improve and track site performance.
Assist the content team to create high quality, informative and organically keyword enriched SEO content
Compile and analyze regular performance reports using various programs like Google Analytics & Webmaster
Compile and present SEO performance reports.
Conducting on-site and off-site analysis of site's SEO competitors
Manage campaign expenses, staying on budget, estimating monthly costs and reconciling discrepancies.
Manage SEM strategies and PPC strategies for Google, Yahoo & Bing search engines
To prepare reports on advertising techniques in order to gain most organic and paid traffic economically
Track, report, and analyze website analytics and PPC initiatives and campaigns
Write effective headlines and body content.

Candidate Should be:

Graduate in any discipline with good academic excellence
Good grades (70% or above) in 10th & 12th classes
Excellent English speaking, spelling and grammar skills
A continuous learner to understand changing trends in search engine landscape
Anticipating, understanding and responding to Google Algorithm updates
Analyzing, reviewing and implementing websites optimized to bring them to competitive ranking.
Excellent time management skills and ability to prioritize work
Excellent written communication skills
Experience across industries developing on-site and off-site SEO strategies for websites of various interests and topics
Experience of bid management tools will be an advantage
Experience of using tools such as Google Analytics and Google Webmaster
High quality reporting, copywriting skills
Keep abreast of white hat and black hat tactics so as not to violate search engine guidelines.
Knowledge of HTML coding, CSS, JavaScript and an understanding of PHP coding
SEM experience managing PPC campaigns across Google, Yahoo and Bing.
Solid understanding of performance marketing, conversion, and online customer acquisition

Good Morning All :)

Good Morning All :)

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