Our label ‘atra’ (Sanskrit for ‘here’) is a new & exciting concept bringing Ajitabh Verma’s collaboration with artisanal craft-workers to fruition with contemporary pieces.
The journey began more than 20 years ago, germinating from working with ‘Swaraj Mainee Textiles’ which inspired the passion & the dreams that led to the creation of atra.
By designing for global brands of retail & hospitality industries, atra has more than twenty years’ experience of creating exclusive textiles and lifestyle pieces using traditional & contemporary craft work; such as – hand looms, hand & machine embroideries, block printing, dyeing techniques such as shibori.
atra designs soft furnishings, fashion accessories & lifestyle products. Our range of products have included following –
Furnishing – cushion covers, table linens & sheer curtains
Fashion accessories – bags, scarfs, stoles & shawls
Lifestyle items – coasters, soft decorations, gift boxes & handmade notebooks
atra is also available for special commissions… to create bespoke textiles and lifestyle pieces for individual clients who want unique items