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Employee advocacy is a reliable and organic source of business promotion. The influence created by an employee for a customer has much more value than what any form of advertising can do. Global brands like IBM, Facebook and Airbnb have successfully improved their brand image by leveraging employee advocacy that has resulted in gaining more loyal customers and better revenues.

Upgrading from corporate loyalty to employee advocacy Employee advocacy motivates employees to persuade people in their personal network to buy the products or services of the organisation that they represent.

Design capabilities foster higher investments which further translate into business growth. Early design adoption within a business brings in a greater return on investment in design by changing the brand perception and uplifting customers’ loyalty by upgrading them from product adopters to product influencers.

Why is return on investment in design gaining so much traction in modern age business? Good Design helps in changing the perception of a brand not only by its visual communication but also by the experience it provides that adds more value.