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Open Strategy & Design

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04/07/2025

Nominate Now & Block Your Seats at: https://bwevents.co.in/bw/future-of-design-2025/

We are proud to welcome Asparsh Sinha, Managing Partner, Open Strategy & Design , a visionary in his field, to the 6th Edition of BW Future of Design Summit & Awards 2025.

Date: 18, August 2025
Venue: Mumbai

For Nominations:
Kuldeep Prajapati | +91 9873822794 | [email protected]

Speaking:
Jyotsna S. | +91 9899353746 | [email protected]
Annurag Batra| Tanvie Ahuja

Photos from Open Strategy & Design's post 11/03/2021

The disruptive lab grown diamonds brand Lovemonster felt that love stories needed to be retold. The classic everlasting love, as celebrated by the diamond brands were no more relevant. To convey its promise and to reach out to the new couples, Lovemonster needed an ode to modern love, with all its inherent madness and intensity.

11/11/2020

If eyes are the window to the soul, eyewear is the window to your interestingness. It has always been considered a shorthand to one's personality. Architect's wear a certain kind, while rockstars wear another. To extend O***m's tagline, 'it's how you look at it' we created a series of posters that gave a peek into what it is that we are trying to say about ourselves when we wear a certain style.

30/10/2020

O***m Eyewear is a well-recognised Indian eyewear brand. But despite its unusual name, it did not have the stickiness to be the leading choice of trendsetters. To get the traction it needed, we decided to go for an overhaul that added the much-needed magnetism to a great product. The solution was to reimagine its identity. We crafted its new proposition “It’s how you look at it” in defence of the ‘glass-half-empty’. We reimagined the logo as a half-empty eyehole, which we fill with our inner interestingness. The result was a fresh take in an otherwise fashion-mimicking category. The new identity lent itself to some of the most clutter-breaking packaging, collaterals and communication for the brand, making it miles ahead in time and look from its competition.

O***M eyewear

Photos from Open Strategy & Design's post 20/10/2020

"For O***m Eyewear's 2018 Summer Collection, the communication had to deliver on the brand's promise of 'It's how you look at it'. We reimagined each Summer style as an era and created paintings to capture the spirit. Using both photography and elements of art, the overall look got eyeballs, for the interesting ex*****on and for showing the eyewear in ways that had never been done before. Pink & blue neon reflected off Harajuku girl, as she brought the streets of Japan to every O***m outlet with just a look.

Read the full case. Link in bio.

Photos from Open Strategy & Design's post 19/10/2020

Most eyewear brands rely on celebrity endorsements and mimic high fashion to create pull, but what's the fun in being one of many? O***m Eyewear's 2018 Summer Collection was a mix of eclectic styles that were informed from the past but geared towards the future. Since the brand is all about creating interesting perspectives, the collection communication too needed to upset the apple cart. Every eyewear style resided firmly in an era and we created a look that unmissably belonged to it. From the Californian beach babe, the Harajuku girl to the Aviator Maverick, each look was photographed and then printed on canvas with added rich, minute details, to paint an authentic picture of the era. The clutter-breaking look set O***m apart amongst its peers, truly making it the flagbearer for interestingness.

Read the full case. Link in bio.

Photos from Open Strategy & Design's post 15/10/2020

Mein Pragati empowers the woman with simple financial tools to save money for major occasions, like farming and livestock needs, education, buying a home and marriage. Derived from the master illustration, we created unique motifs and designs for each of these life goals. They were accompanied with folk ditty-style slogans for targeted messaging.
To read the full case, visit link in bio.

09/10/2020

Mein Pragati is a National CSR Award-winning program that teaches rural women the tools of financial stability. We partnered with CRISIL Foundation to create its name and identity, and develop communication for a low-literacy, media-dark environment. 'Mein Pragati' as a name showed the autonomy of the woman in a simple and efective manner. The identity merged the female symbol with the well-understood shape of a key to depict how she could unlock her financial acumen. The communication was especially tricky as it had markedly high barriers to adoption. There was no media and literacy rates were abysmally low. We developed a visual communication system that relied on what the women, most of them weavers, understood well: the folk art they wove on their gamosa (Assamese shawl). We created a master illustation that was a tapestry of all the major occasions that a family needs to save for. With the program's identity and the woman in the centre of it, the illustration became the shorthand we needed to show that we we belonged there and could be trusted.
To read the full case, visit link in bio.

06/10/2020

Chef Toshin's signature is his brandmark to truly deliver on the promise of artistry. Delicate balances, complex structures and fresh vantage points informed the photographic essay and delivered the sense of rich yet subtle luxury that was core to the brand and the product. Read the full case. Link in bio.

06/10/2020

Toshin is a magical journey of taste. As a patisserie, the brand has taken on the task of delivering nuance through complex flavours. Our photographic series capture the fine details of each of these signature desserts, to turn them into masterpieces that whet the senses. Read the full case. Link in bio.

06/10/2020

Toshin is a patisserie that is here to redefine the premium dessert scene in India. To bring alive Chef Toshin’s vision, we knew that it was his craft-as-art approach should lead the way. We created a photographic ode to Chef Toshin's distinct style, his artistic flair and the masterpieces that his creations are. Read the full case. Link in bio.

01/10/2020

How do you disrupt a multi billion dollar industry? At Open, we had the opportunity to add a new facet to the multi-billion dollar diamond industry. We partnered with New York-based diamond industry veterans whose mission was to expand the diamond industry’s horizons through modern tech infusion. The idea was to create a lab-grown diamond brand that would have the classic luxurious aspiration of diamonds and the modern consumption values that are shaping the world’s future. ALTR as a name emerged from the modern, edgy and tech-forward feel that fit the ethos of the brand. Its brand mark was designed as the Forward Slant depicting how we lean into the future. As a brand for the modern diamond audience, our colour was a suffused salmon pink that was a hat-tip to the millennial pink and a nod to the luxury cred of rose gold. Rich minimalism informed the identity extensions through and through to create luxury for the new world.

Over the course of three years, we have helped create the most talked about lab-grown diamond brand. Full case study coming soon.


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502, 2nd Floor, Bengal Chemicals Compound, Prabhadevi
Mumbai
400025

Opening Hours

Monday 10am - 10pm
Tuesday 11am - 10pm
Wednesday 11am - 9pm
Thursday 11am - 9pm
Friday 11am - 9pm
Saturday 11am - 10pm
Sunday 11am - 10pm