Madhouse India

"Mobile Audio Platforms will reach 100+ mn people in India by the end of 2016" says Milind Pathak, COO, Madhouse South Asia to IMPACT magazine
Read the full article here @ http://goo.gl/G7PqNK

Proud to announce that Madhouse and Tata Motors are now a part of India Book of Records to have the most number of people engaged on a concurrent call pan India to listen to Tiago's theme 'Fantastico Song'.

aids have leapfrogged from supplementing daily chores on just devices to becoming wearable tech that can complement our lives and 2016 will be the advent of ‘Livable’ tech, says Milind Pathak, COO, Madhouse South Asia to exchange4media

Guest Column: Binary to Biometric...a story begins: Milind Pathak COO, Madhouse South Asia Technology is rewriting our lives and wearable tech stands at the forefront of this radical change and 2016 has many things in store in the field of wearable technology writes Milind Pathak, COO, Madhouse South Asia.

Rural is beyond only radio! Think Mobile while thinking Rural.
65% YOY increase in rural mobile internet users and mobile becomes the primary internet access point for Rural consumers.

Digital = Mobile in 2016 says GroupM India in it's annual TYNY Report. The thought is to "Think Mobile Fast and Mobile First".
As covered by Indiantelevision.com

Advertising Trends 2016: GroupM

"We are trying create value for mobile space in India by spreading our vision of mobile first to mobile most" Milind Pathak, COO, Madhouse South Asia on his success mantra

via IMPACT magazine

Data is a problem? Not any more!
Business Standard reports, Madhouse sees traction in OTT Ad Revenue

Madhouse sees traction in OTT ad revenue With mobile advertising still lagging behind other media formats, over-the-top (OTT) platforms like Hotstar and Sony Liv are likely to be a boon to the market, says WPP's mobile advertising firm Madhouse. "There is a genuine supply problem in this

How to optimise on quality traffic? Advertise on native in-game

Mobile as a platform has changed video consumption completely
As India watches TV on mobile, any time has become Prime Time

Milind Pathak, COO, Madhouse shares his insights (with The Financial Express) on how mobile video is the future of entertainment and content consumption in India

In Perspective By Milind Pathak: It’s all about mobile video In today’s world, one's relationship with one's mobile has become sacrosanct; it is more interpersonal than any other relationship in one's life.

India is no more , India is
Milind Pathak, COO, Madhouse giving method to the mobile madness
In conversation with YourStory

In Conversation with Milind Pathak Where is mobile advertising headed vis-a-vis the Indian market. Milind Pathak of Madhouse shares his views

Videos on Mobile are an opportunity beyond compare!