FROMM.design

A thoughtfully curated selection from Msheireb graced our Milan showroom during Milan Design Week.
Visitors had the pleasure of exploring the harmonious design language of FROMM.’s Shurouq Collection, featuring the rather inviting Haima’ Armchair, the radiant Laite Floor Lamp, and the wonderfully versatile Maktaba Wall Unit.
Firmly rooted in FROMM.’s collaborative spirit and co-design ethos, these pieces showcase a proper fusion of contemporary Qatari design and refined Italian craftsmanship.
A sincere thank you to each and every one who popped into our Milan space and experienced this cultural exchange first-hand.

From the heart of Msheireb to the global stage of Milan Design Week.
FROMM proudly showcased its exquisite collections at the prestigious Next Place Hotel during this year’s Milan Design Week.
The radiant Shurouq Collection—featuring the striking Maktaba Wall Unit, the luxurious Dunes Carpets, and the elegantly sculptural Haima’ Armchair—stood alongside the captivating Ottoman Dream Collection, with its mesmerising Eye Carpet and the inviting Pavo Sofa.
Adding a sensory dimension to the showcase, The Mubkhara from the Wanas Collection brought warmth, tradition, and contemporary design into beautiful harmony.

The design journey from Msheireb continued in the heart of Milan at Galleria Rossana Orlandi, where FROMM. proudly presented the Haima’ Armchair and the Baida’ 2-Seater Sofa with a distinctive leatherette shell—two standout pieces from the Shurouq Collection.
These designs are the result of FROMM.’s collaborative approach, co-designed with Maryam Al Suwaidi, and brought to life through the precision and excellence of Italian craftsmanship.
Celebrating the fusion of Qatari design and Italian making, FROMM. continues to bridge cultures through contemporary furniture on the global stage.

FROMM. proudly presents the Baida’ 2-Seater Sofa from the Shurouq Collection, in collaboration with Qatari designer Maryam Al Suwaidi. First revealed at the iconic Galleria Rossana Orlandi during Milan Design Week, it’s a celebration of design that connects cultures, from Msheireb to Milan.

From Msheireb to Milan, each collection tells a story — of identity, memory, and culture.

At MDW25, FROMM. presents the collaborators behind its collections:
🔹 Antonio Aricò – The Ottoman Dream Collection
🔹 Maryam Al Suwaidi & Shua’a Ali – The Shurouq Collection
🔹 Noora Al-Melhim – The Wanas Collection

Each collaboration is a bridge between tradition and innovation, transforming cultural narratives into timeless forms.

Experience FROMM. at:
– FROMM. & FROMM.Lab: Via Savona 35
– Rossana Orlandi’s Master Gallery: Via Matteo Bandello 14–16
– The Next Place Hotel: Via Savona 35 (Autofficina)

Embark on a journey of design discovery with FROMM. at Milan Design Week.

Explore our creations at our permanent FROMM. Showroom, the renowned Rossana Orlandi Master Gallery, and the prestigious Next Place Hotel, April 7-13.

Find us at MDW25:

Milan, Italy:

- FROMM. Showroom: Via Savona 35

- Rossana Orlandi Master Gallery: Via Matteo Bandello 14-16

- The Next Place Hotel: Via Savona 35 (Autoficina)

From Msheireb to Milan — bringing cross-cultural design to the global stage.

This Milan Design Week, FROMM.Lab launches its platform for emerging talent with a powerful mission:

Design for a Changing World: Bridging Cultures.

On April 10, we open the doors to dialogue, discovery, and design thinking rooted in heritage, human needs, and future-forward innovation — from workshops with leading creatives to the launch of our first international competition for emerging designers.

🌍 A bridge between Milan and Doha, FROMM. stands for storytelling through craftsmanship, materiality, and cultural depth.

📍 Join us at Via Savona 35, Milan

📩 To register: Link in bio

Find us at MDW25:

Milan, Italy:

- FROMM. & FROMM.Lab: Via Savona 35

- Rossana Orlandi Master Gallery: Via Matteo Bandello 14-16

- The Next Place Hotel: Via Savona 35

- Isola Design: Basic Village, Via dell’Aprica 12

WANAS Collection / FROMM. X Noora Al Melhim

As we embrace the final days of Ramadan, the Wanas Collection Gift Box is the perfect way to share warmth and tradition. Whether giving or receiving, honor the spirit of togetherness with this elegant tribute to heritage.
Swipe to explore the Wanas Gift Box and celebrate cherished moments before the holy month comes to a close.

View Wanas collection at:

Doha, Qatar:
- FROMM. Showroom: 4th Floor, M7, Msheireb
- Printemps Doha: Oasis Mall
- Museum of Islamic Art: Gift Shop
- National Museum of Qatar: Gift Shop
- Design House Interiors Showroom: Lusail

مجموعة وَنَس / نورا الملحم FROMM. X

صندوق مجموعة ونس الذي يتكون من ستة أكواب للقهوة ومبخرة هو الهدية المثالية التي يمكنك تقديمها. احتفلوا بالتقاليد والأناقة معًا!

WANAS Collection / FROMM. X Noora Al Melhim

The Wanas Collection invites you to immerse yourself in the beauty of shared moments and timeless traditions. Inspired by the art of Arabic hospitality, these pieces are crafted to bring meaning to every gathering.
Swipe to see the full collection and welcome the spirit of Wanas into your home.

DM us to order yours and make every gathering even more special.

View Wanas collection at:

Doha, Qatar:
- FROMM. Showroom: 4th Floor, M7, Msheireb
- Printemps Doha: Oasis Mall
- Museum of Islamic Art: Gift Shop
- National Museum of Qatar: Gift Shop
- Design House Interiors Showroom: Lusail

مجموعة وَنَس / نورا الملحم FROMM. X

استمتع بجمال اللحظات المميزة مع مجموعة Wanas، حيث تمتزج التقاليد العريقة بفن الضيافة العربية. كل قطعة في المجموعة تحمل قصة تُضفي طابعًا خاصًا لكل تجمع.
اكتشف تفاصيل المجموعة ولا تفوت الفرصة! تسوق الآن وأضف لمسة من الفخامة و الجمال.

Ramadan is about giving from the heart. Wanas represents the people who bring warmth and connection into our lives.

Who brings Wanas into your life? Tag someone you’d love to share this quote with for a chance to win our Wanas serving plate!

1- Tag your “Wanas” person
2- Share why they represent “Wanas” for you?
3- Your special tagged person and description of why they are your “Wanas” will make them eligible for our “Wanas” serving plate.

Stay tuned for the winner announcement.

View Wanas collection at:

Doha, Qatar:
- FROMM. Showroom: 4th Floor, M7, Msheireb
- Printemps Doha: Oasis Mall
- Museum of Islamic Art: Gift Shop
- National Museum of Qatar: Gift Shop
- Design House Interiors Showroom: Lusail

في رمضان، حيث العطاء يجمعنا والتواصل يملأ الأجواء، نحتفي بمعاني الوَنَس والتقدير.

كلمة “الوَنَس” تعكس جمال الصُحبة، لكنها تأخذ شكلاً مختلفًا لكل شخص. من هو الشخص الذي يجسد الوَنَس في حياتك؟

1- قم بعمل “منشن” لهذا الشخص
2- أخبرنا لماذا يمثل “الوَنَس” بالنسبة لك
3- أجمل قصة ستجعل هذا الشخص المميز يفوز بطبق تقديم من مجموعة “وَنَس”.

ترقبوا الإعلان عن الفائز.

WANAS Collection / FROMM. X Noora Al Melhim

The Wanas Collection is a tribute to the beauty of Arabic coffee culture, reimagined through the creative vision of Qatari designer Noora Al Melhim.

Experience the art of hospitality reimagined—Explore the full collection, visit the link in our bio.

View Wanas collection at:

Doha, Qatar:
- FROMM. Showroom: 4th Floor, M7, Msheireb
- Printemps Doha: Oasis Mall
- Museum of Islamic Art: Gift Shop
- National Museum of Qatar: Gift Shop
- Design House Interiors Showroom: Lusail

مجموعة وَنَس / نورا الملحم FROMM. X

تعكس كل تفصيلة في مجموعة ونس تقدير المصممة القطرية نورا الملحم العميق لثقافة القهوة العربية، حيث يلتقي التراث بالفن والإبداع.

FROMM. X Ali Hassan.

Art has the power to transform a room, and so does this unique piece. The mirror console with pouf, inspired by Ali Hassan’s “Village of Poets”, captures the soul of cultural heritage while offering modern functionality. With its soft curves and refined finishes, it creates a poetic balance between art and utility, turning your home into a canvas of luxury.

Discover the collection at:

-FROMM. Showroom: 4th Floor, M7, Msheireb, Doha

علي حسن FROMM. X
دع منزلك يتحدث بلغة الفن مع هذا الكونسول الاستثنائي، المستوحى من أعمال علي حسن “قرية الشعراء”، يعكس حكايات التراث بأسلوب راقٍ. كل تفصيلة تنبض بالأصالة، مما يضفي على مساحتك أجواءً مليئة بالفخامة والتميز.