AdKaora - Digital Fighters

AdKaora ha siglato una nuova partnership con YEP 🌱

L’impatto ambientale può diventare una metrica operativa nel digital advertising?

Con il nuovo Media Environmental Efficiency KPI (Impact KPI) la risposta è sì.

Cosa significa per i brand?
🔹 Misurare l’efficienza ambientale delle campagne (gCO₂, energia, footprint)
🔹 Ottimizzare il media anche in chiave di impatto
🔹Attivare progetti di decarbonizzazione in Italia
🔹Disporre di un Impact Score chiaro e pronto per il reporting

Un passo concreto per rendere l’efficienza ambientale una dimensione nativa del media.

Leggi il comunicato completo: https://shorturl.at/Wd5yN

We took part in the 1st Edition of the Google Spanish Partners Executive Summit alongside the Americas Partners Leadership Summit in New York 🗽 — a key milestone in our ongoing international expansion. 🌍

Representing , Gonzalo Guzmán and Luca Nigro joined a highly collaborative and globally minded group of Google Partners and leading publishers.

From strategic workshops and sessions with Google’s top management to an exclusive visit inside the Reuters newsroom, the experience delivered valuable insights into the opportunities and challenges ahead as we look toward 2026.

We’re back from New York energized, aligned, and ready for what comes next. The journey continues. 🚀

Last week, we had the pleasure of attending the Gala de Premios Programmatic Spain Awards 2025, a key event for the AdTech and MarTech community — proudly sponsored by AdKaora.

More than 170 industry professionals gathered at the Teatro Magno in Madrid to celebrate talent, innovation, and the achievements of the market’s top companies.

In this setting, Daniel Shaikh, Chief Revenue Officer at AdKaora Iberia, had the honor of presenting the award for Best DOOH Company of the Year.

It was an event full of energy, vision, and invaluable networking opportunities.

We’re proud to support an initiative that celebrates excellence in our industry and looks ahead to the future of the programmatic ecosystem.

Some days ago we attended Advertising Week LATAM 2025 in Mexico City, where we met with publishers, agencies, and advertisers and participated in key conversations about the future of our industry.

We discussed about creative AI, retail media, new content platforms, and digital transformation, identifying opportunities for growth and innovation in the region.

Thank you to Juan Carlos Álvarez González for representing us in Mexico and to everyone who joined us during the event.

👉 To learn more about collaboration opportunities in Latin America, please contact us.

At the Location Intelligence Summit in Madrid, together with Adsquare and The Trade Desk, we discussed how Location Intelligence is enhancing brand communication strategies.

With our Proximity Suite, we transform mobility data into insights and activations that link awareness to conversion, through multi-channel and technological amplification that generates measurable results in terms of footfall and actual sales. A concrete connection between the digital and physical worlds.

Thank you to Adsquare for hosting us and putting together a program of talks with ideas and insights for the future!

🚀 Una strategia integrata per connettere digitale e store fisico.

Per la campagna drive to store del nuovo pop up Precision1 di Alcon, le competenze di , Hej e Meaningfool si sono unite per creare un percorso completo: dalla brand awareness e engagement fino alla prenotazione della visita gratuita presso il pop up di Milano.

Una sinergia tra dati, tecnologia e creatività che ha permesso di misurare in modo puntuale l’impatto reale della comunicazione digitale sul punto vendita.

Scopri tutti i dettagli nel comunicato 👉 https://bit.ly/4okzBMx

Siamo felici di aver visto Hej protagonista ai Digital Innovation Days Italy con un intervento di grande visione firmato da Paolo De Santis.

Innovazione, AI e conversational experience non sono più trend, ma leve strategiche per generare valore reale per i brand.

Avanti così, verso un futuro sempre più data-driven, interattivo e orientato alla performance. 🚀

🌍 Innovation, connections, vision.

Being a Google Certified Publishing Partner means being part of a Value Network that evolves every day, where technology, creativity, and data intertwine to redefine how brands and publishers create value.

At the Google Partner Leadership Summit 2025, we experienced just that: a vibrant ecosystem made up of ideas, people, and experimentation. A place where we talk about new challenges and opportunities for advertising and publishing, innovations that simplify monetization, and how to build relationships that generate real value.

A big thank you to Google for creating such a stimulating space for discussion — and to our amazing referents Emanuele Gallozzi, Maurizio Lettieri, Genoveva Marin Vilallonga, Mariano Bañón, and Ana Lino Gonzalvo for their continued support and inspiration in driving innovation forward.

Il 9 ottobre alle ore 14.45 Paolo De Santis, COO di Hej e Head of Business Development New Acquisitions del MarTech Hub Mondadori Media, salirà sul palco dei Digital Innovation Days Italy.

Nel talk “Quando l’AI dà voce al brand: il futuro del Conversational Marketing” racconterà come l’AI stia ridefinendo il rapporto tra persone e aziende: non più interazioni impersonali, ma conversazioni che conoscono davvero il cliente, generano insight e guidano la conversione.

Registrati qui: http://bit.ly/4mGNVNv e non perdere l’occasione di scoprire come l’AI sta rivoluzionando la customer experience.

A DMEXCO 2025, il più importante evento internazionale dedicato al digital business, all’innovazione e al marketing, non potevamo mancare: per noi essere presenti significa restare aggiornati sui temi caldi del settore, vivere da vicino le tendenze che lo guidano e cogliere preziose occasioni di networking.

è un team internazionale e, per noi, connettere persone, idee e tecnologie significa creare valore.

Soprattutto, in giro per il mondo!