04/08/2026
Looking for a role to help shape the next generation of digital and live sports content?
We're hiring across Manchester and London, here's what's open right now.
Sales Development Representative - 📍London
Work alongside Harry Macey to help drive our commercial growth by connecting with leading organisations across sport, media, publishing and the creator economy.
Solutions Architect - 📍Manchester
Explore new ideas, solve complex technical challenges and turn ambitious concepts into scalable, production-ready solutions as part of Jon Robins' team.
Product Designer - 📍Manchester
Join Gemma Guilfoyle's team to own the end-to-end experience of our digital products, with a primary focus on the operational tools that power live broadcasts and streams.
Tech Lead - 📍Manchester
Join Jon Robins' team to lead and mentor a small group of engineers, combining hands-on technical decision-making with delivery leadership to ship scalable, reliable products that deliver real business and customer value.
To apply for any of the above, click the link below.
https://eu1.hubs.ly/H0xpH490
22/07/2026
66% of Gen Z sports fans are watching YouTube around the game, not during it.
So who owns that attention window if the rights holders don't?
Andy Marston joins Ed on The Attention Shift this week.
YouTube's Creator Pulse report, published mid-World Cup, made the pitch to brands directly. It's not just a stat about attention. It's a full commercial category being built around the space where the moment used to end.
We get into:
- Why YouTube is calling the pre and post match window the surround sound of the game
- How Unrivaled's free Coffee Club sold out in Chicago in under an hour
- Why Caleb Hammer built his own app
- What TikTok's live shopping AI ban says about where authenticity still matters
- How Netflix fixed its MLB broadcast in six weeks after a rough Opening Night
New episode out now. Link below 👇
https://eu1.hubs.ly/H0x5V1D0
20/07/2026
66 million+ views, 70K new followers and 530 pieces of short-form content. That's what That's Football and Mark Goldbridge built across the World Cup. 🤯
It's been unreal to support them throughout the tournament, helping to make their community active contributors to the content while supporting the streams with live match data to show fans what's happening on the pitch without broadcast rights.
And as a result, brands like BoyleSports activated inside a community that was genuinely invested, not just being counted.
We've been working with The United Stand and That's Football for nearly five years, and moments like this are exactly why. The best creator communities aren't built on content alone. They're built on the moments fans stop being an audience and become part of the experience.
Congrats to the whole That's Football team on a brilliant tournament. If you want to learn more about our work across The United Stand & That's Football, check out the full case study below. 👇
https://eu1.hubs.ly/H0x2mjs0
📸 - Mark Goldbridge LinkedIn
'sFootball