Yield Riser

Today, Advertisers are working with a number of Publishers who has given rise to the need to manage all the permissions they receive. In this area, the Consent Management Platform (CMP), a technology that enables convenient storage and management of these consents, has just come to the rescue. What should we know about this solution?⬇️

Consent Management Platform (CMP) – dlaczego warto to mieć? We are an industry leader in website monetization and yield optimization.

We already know what viewability is and what standards apply to its definition. In this article, we would like to explore the subject of measuring the viewability of advertisements and the factors that can significantly affect them. 📈Please visit our blog and read the second part of the viewability article⬇️

Update: Koronawirus🦠 a programmatic
Jesteście ciekawi, jakie zmiany w kolejnym tygodniu pandemii nastąpiły dla żądań reklamowych?
Oto porównanie okresów 30-03.04 vs 23-27.03:
➡️TOP3 Spadki:
- Podróże i turystyka/ Travel & Tourism: -48,45%
- Wiadomości, książki, publikacje/News, Books & Publications: -35,56%
- Prawo i rząd/ Law & Government: - 28,31%
➡️TOP3 Wzrosty:
- Żywność i artykuły spożywcze/ Food & Groceries: +220,56%
- Komputery i elektronika użytkowa/ Computers & consumer Electronics: +110,19%
- Jedzenie i życie nocne/ Dining & nightlife: +252,97%

Koronawirus a programmatic🦠
Przeanalizowaliśmy kategorie reklamodawców, u których widać największe różnice w licytowaniu reklam programmatic w okresie 23-26.03 vs przed pandemią.

Wybraliśmy TOP5 spadków i wzrostów dla żądań reklamowych, czyli próby kupienia powierzchni przez reklamodawcę z danej kategorii.

1️⃣ Wśród spadków m.in. kategorie:
Podróże, turystyka -65,18%;
Samochody, pojazdy -48,99%

2️⃣ Wśród wzrostów m.in. kategorie:
Uroda i pielęgnacja +91,79%
Społeczności +83,08%
Pełne zestawienie na naszym blogu: https://yieldriser.com/koronawirus-a-reklama-w-modelu-programmatic/

Measuring the effectiveness of online advertising is possible in several ways. There are various more or less popular parameters that determine the visibility of an ad. One of them is viewability, which was created from the need to have a more accurate measure than the number of impression. What exactly is it and what are the standards for determining it?

The picture expresses more than a thousand words ➡️This sentence explains the popularity of video ads, which in the era of constant - almost 24h - presence of many of us in the Internet, becomes an excellent sales tool. So if you're a publisher and you're planning campaigns, it's worthwhile for you to learn more about the programmatic video⬇️

Programmatic video – kilka rzeczy, które warto o tym wiedzieć We are an industry leader in website monetization and yield optimization.

What is the First Price Auction Model? We answered this question a few months ago on our blog, shortly after Google announced the introduction of this advertising sales model. Today we would like to compare the two most popular auction models and discuss the differences between them. ⬇️

First Price Auction i Second Price Auction – podstawowe różnice We are an industry leader in website monetization and yield optimization.

We are at GITEX Technology Week❗ Want to meet us and talk about potential cooperation❓ 🙋‍♂️

Visit our booth H8-18, hall 8❗

What is banner blidness❓
How to fight it effectively❓

Find the answer in the last article our CTO - Jakub Szczęsny👍👌😀

Czym właściwie jest banner blidness? - Portal PublicRelations.pl Niektórzy twierdzą, że termin ślepoty banerowej, tzw. banner blidness jest przestarzały. Jednak internauci coraz częściej pomijają informacje, które postrzegają wyłącznie jako reklamę. I chociaż wzorce reklam przeszły prawdziwą ewolucję, ślepota banerowa jest wciąż powszechna. Ja...

Today, we are part of Mobile Summits 2019 in Tel Aviv❗️ It will be a great time with many inspiring people😉
Meet us at booth number B11 👍