Never keen on hanging around for things to happen, it has always used its own initiative to get to where it wants to be. FUWL have always had a very broad scope as designers, they aren’t simply designing products but everything surrounding it too. FUWL was started in 2005 by John Löfgren, Jonas Pettersson, and Petrus Palmér. They met studying Product Design at Kalmar University, in deepest, darkest Småland, a county in southern Sweden known to be the heartland of Swedish furniture manufacturing. Even if the number of products that carries its name is big for a relatively young design studio, the biggest achievement for FUWL isn’t the actual product, but the process of thinking, creating and communicating design. Through its relentless search for new opportunities and collaborations FUWL has shown that there are still great opportunities right under our noses. FUWL’s ambition is to be part in creating the top design companies around and has a strong belief that holistic design thinking is the way to get there.
