Famsa Furniture Brownsville - Sales Team

Modelos con un 35% off

FAMSA Inc.
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2019 Secondary Promotion ‘E’
Memorial Day Flash Sale 05/24 - 05/27
Date: May15, 2019 Contact Information: Mayela Chavira @ [email protected] or 214-991-5672

Secondary ‘E’: 05/24/19 - 05/27/19 Program Overview
Memorial Day is almost upon us once again. This is a day meant to honor the fallen who have served our country. Market indicates that this weekend is a strong weekend for retail. As such, FAMSA will focus on bringing our field competitive promotions across Furniture, Appliances & Electronics categories to support retail objectives. This is also as season where we see home renovations are a at a high so capitalizing on it is a must. This promotion also comes as an aid to help drive traffic and close out MAY as strong as possible.
30% 23% 15%
8% 0%
Revenues include furniture & personal loans figures (personal loans only included in Cicero-Chicago)
Marketing Mix Rationale
Market/ Channel(s)
ALL Districts (brick & mortar only) Retail Stores & Kiosks
Target Market New & existing customers
Lift Targets
15% YOY. 2019 comes with increasingly AGGRESSIVE & HIGH expectations in performance. It is critical that district managers, store managers, sales reps and all field support set out planning structures to ensure we meet lift target for ALL stores & kiosks.
Offer
We will go-to-market with an assertive offer in addition to support our Memorial Day Flash Sale to help meet May revenue targets
FAMSA Revenue Share Distribution by DISTRICT
30%
26%
18%
14%
11%
HOU DFW SAT RGV CHI
FAMSA INC.| RETAIL PROMOTION OVERVIEW

Secondary ‘E’: 05/24/19 - 05/27/19 Promotional Offer Summary
# Promotion/ Offer Promotional & Operational Details
Furniture:
Get 25% OFF on SELECT Furniture sets (NOT TIED TO A SPECIFIC BRAND)
- Purchasing will send detailed product list (SKU’s) & field notification Wednesday 05/15.
- Purchasing department will make price change in STORIS Friday, 05/24 @ 9:30am
1 25% OFF on select CST.
Furniture Sets.
Disclaimer: Offer valid from 5/24 to 5/27. Offer only valid with purchases of regularly priced furniture sets. Offer cannot be combine with any other promotion, select furniture sets only.
Appliances:
Get UP to 35% OFF on SELECT GE appliances kits.
- Purchasing will send detailed product list (SKU’s) & field notification Wednesday 05/15.
- Purchasing department will make price change in STORIS Friday, 05/24 @ 9:30am
2 Up to 35% OFF select CST.
GE products.
Disclaimer: Offer valid from 5/24 to 5/27. Offer only valid with purchases of regularly priced products. Kits apply only in washer & dryer products. Offer cannot be combined with any other promotion.
Electronics:
Get 20% OFF on SELECT LG TV products.
- Purchasing will send detailed product list (SKU’s) & field notification Wednesday 05/15.
- Purchasing department will make price change in STORIS Friday, 05/24 @ 9:30am
3 20% OFF on select LG CST.
Products.
Disclaimer: Offer valid from 5/24 to 5/27. Offer only valid with purchases of regular TV products. Offers cannot be combined with any other promotions. Select LG -TV products.
Please keep in mind that in addition to promotions listed above, we also have the three (3) ongoing PRIMARY Offers (05/07 - 06/03):
1. Ashley Bogo Furniture
2. $200 OFF on Select Frigidaire appliances.
3. 20% OFF on Select SamsungTV’s.
4. 8% OFF Discount for purchases $1599+
5. 3-Tier TV Giveaways if customer chooses not to utilize discount
6. 0% Interest for 48 Months (4-YR) with minimum purchase of $1999
* Please refer to PDF sent 04/29 for details to promotions listed above. Promotions CANNOT be combined

Este fin de semana, grandes descuentos en Salas, comedores, recamaras, colchones, linea Blanca y electronica!!!
Estamos en el 234 North Expressway!!!!
FREE POPCORN😋
Te esperamos!!!!!

🍭🍬🍭 No faltes aquí te esperamos🍭🍬🍭

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