10/02/2026
Why does Art of Floors insist on New Zealand wool? 🐑 Because not all wool is created equal.
New Zealand wool is prized for its natural whiteness, vibrant color absorption, long staple length, luxurious softness, and exceptional durability.
🫧 Naturally easy to care for, wool helps repel liquids, resist stains and odors, and maintain its appearance over time.
🍃 Did you know? Wool can also absorb certain VOCs from the air and bind them within the fiber.
🏨 For hospitality and other high-traffic spaces, wool is a powerhouse. Its naturally resilient fibers bounce back from compression and stand up beautifully to years of use.
Cheap, inferior wool has given wool a bad reputation. Quality matters, and that’s why Art of Floors starts with New Zealand.