The Southern Gem Huntsville

Dreaming of our primary bedroom install! 🕊️🤎

Mixing moody tones and elegance, this bedroom is the perfect place to unwind ✨

Thank you to for making the delivery and installation seamless!

See a piece you love? Message us to custom order your very own! 🎉

A little Western, a whole lot of style. 🤠 Yeehaw, we love this one! We loved the install of this room!

🎉 🤍 20% OFF all floor items and custom orders - ALL MONTH LONG!

September is the perfect time to refresh your home! Shop 20% OFF all floor and custom orders ALL MONTH LONG at BOTH Southern Gem locations!

From performance fabrics & genuine leather to lighting, accents, bedroom, dining, living room pieces & more! 🤍

Come shop our showrooms and let us help you find pieces you’ll love for years to come! ✨

📍 Huntsville & Tuscumbia
🛍️ 20% OFF ALL MONTH LONG

Did you know you can also shop via social media? Message us to purchase your favorite piece! 📩

Friday Favorites 🌷🤍

Our Huntsville showroom is refreshed and ready with new pieces for you home! Shop new art, upholstery, performance fabric, accents, and more!

Come shop with us today! 💌

SG Studios with Kelsey Andrews getting closer! 😍❤️ Can’t wait to see it all finished!

Feature Friday 🕊️

One sectional, two completely different looks! 🎉

Shown in a performance fabric, available in 1,000+ fabric options, and finished with a fully skirted slipcover, you can customize our Danielle Sectional your style perfectly! Plus, choose between a bench seat or individual seat cushions! 😉

Come shop this stunning sectional at our Huntsville showroom this weekend! 🎉🤍

PerformanceFabric CustomFurniture SectionalSofa

Designer Tip Thursday: Picking the Perfect Plaid 🐎🤎

Plaid can make a statement without making a room feel busy - the key is choosing the right one!

We especially love plaids that pull together several colors already found throughout a space, making it easy to layer in solids, textures, and coordinating patterns.

✨ Designer tip: Think of plaid as a neutral with personality! Choose a timeless color palette, pay attention to the scale, and let it become the piece that quietly ties the whole room together.

Come shop with us this week to customize your very own! 🤍