Hip Baby Gear

08/31/2026

We have some pretty BIG news to finally share… ❤️

After more than 20 years in Marblehead, Hip Baby Gear is making a big move — we’re coming to Northshore Mall!

And this 👇 is our new home.

Right now, it may not look much like HBG. But we see what it can become...

This is incredibly exciting for us, but also bittersweet.

Marblehead has been home to HBG from the beginning. This community has supported us, grown with us and helped make HBG what it is today. And while our physical storefront is moving, our roots aren’t. ❤️

Michael and I still live here. Members of our team live here. And HBG will continue to have a presence in Marblehead through pickups, drop-offs, local partnerships and new ways to stay connected. Marblehead will always be part of HBG.

At the same time, we are SO excited about what this move makes possible.

Our new home gives us something HBG has needed for a long time: more room.

More products to see and try. More room to test-drive and compare. More car seat education. More nursery inspiration. More registry support. More classes and community. More of what makes HBG, HBG.

We’re not just moving HBG. We’re reimagining it.

And there’s another part of this story we’re not quite ready to share tonight…

We have the space. We have the vision. Now it’s time to build what’s next.

And this time, we’re inviting our community to be part of it. ❤️

More coming very soon.

03/24/2026

We’re hiring 🤍

And honestly… we’re not just looking for “retail help.”
We’re looking for someone who just gets it.

The kind of person who:
– naturally connects with parents
– feels comfortable around babies + gear
– can walk someone through a decision without making it overwhelming
– and shows up with calm, confident energy (especially on busy weekends)

This is a weekend role, and it’s hands-on.
You’ll be working directly with families during a really important season of life—helping them feel supported, not sold to.

No two days here look the same, and it’s not always easy… but it’s meaningful, and it matters.

If you’ve been around babies, families, or just know this world in a real way—you’ll probably feel right at home here.

📍 Marblehead, MA
📩 Apply: [email protected]

03/03/2026

Not sure if you need an appointment? You don’t. 🤍

Walk-ins are always welcome at HBG — come test, try, ask questions, and take your time.

But we heard you…
Sometimes the store feels a little chaotic.
Sometimes life doesn’t get you here.

So we created 3 new ways to work with us:
• 2 virtual options (from your couch 🙌)
• 1 dedicated in-store appointment (quiet, focused, just you)

Same expert guidance — just on your terms.

✨ Walk in anytime
✨ Or book when you need us

Comment APPT and I’ll send you the link directly 🤍

02/27/2026

This weekend, shop small. Shop local. 🤍

Winter is always the hardest season for small businesses — and this year, our local shops are really feeling it. Quiet streets, slower days, and a lot of incredible businesses doing everything they can to keep their doors open.

If you’ve ever popped into our store, asked a question, tested a stroller, or just felt taken care of — you already know what makes small businesses different.

Now it’s our turn to show up.

Make a stop this weekend. Grab that item you’ve been thinking about. Visit your favorite local spots. Say hi. It truly matters more than you know.

Our HBG community is powerful — and when you choose to shop small, you’re helping real families, real dreams, and real storefronts stay right here in our town.

We’ll be here all weekend and would love to see you 🤍 Tag your favorite small business and repost…let’s get some momentum for small businesses this weekend!!

02/24/2026

So important, check on your fave small businesses...guaranteed they are hanging on by a thread. Buy those gift cards, get delivery, visit them, anything and everything does help!!

This winter has been no joke. With another 17.2" of snowfall in Marblehead we've now seen over 60" of snow this year - more than triple what we saw last year. As a result, foot traffic for us has been down over 35% and will probably get worse this week. But we get it. Parking everywhere is a challenge despite the best efforts of the town and the townspeople, and complaining about Mother Nature or Phil the Groundhog isn't going to change anything.

Here's the thing, though: we're not as worried about us as we are for other local businesses. That MHS hoodie needed for the sidelines, the uniform for spring sports, or a cozy pair of Village Ducks flannel PJs can't be ordered from Amazon. We like to believe that most of the business we've missed will soon return for us and we can't wait to see everyone back in the shop!

What does keep us up at night is our neighbors. The coffee shops, the restaurants, the boutiques. You're not going to buy three weeks of coffee when you can finally find a regular parking spot to park to get back into your routine, make up the missed weekly lunch dates that had to be canceled, or go downtown to buy a cool birthday present when you already bought something online.

Spring is coming - we can feel it! When it does — please show up and help keep Marblehead's downtown retail locations thriving! ☀️

02/22/2026

We will be closed tomorrow…be safe out there friends!!

02/19/2026

Short girl problem you didn’t know existed 😅

These inline double strollers get tall.
Like… I’m 5’2” and I can’t even see over some of them when they’re fully set up.

And that’s the kind of thing you just don’t get from online content.

Because what works on paper doesn’t always work in real life—especially when it comes to your height, your car, your day-to-day.

This is exactly why I always come back to the Donkey.
Side-by-side, lower profile, and I can actually see both kids.

If you’re feeling stuck between options… come try them in person. It makes all the difference 🤍

02/19/2026

I said it… I hate creating content 😅

Not because I don’t love talking to you guys—but because so much of what’s out there feels generic, repeated, and honestly… not real.

Baby gear isn’t one-size-fits-all.
Your car is different. Your lifestyle is different. Your baby is different.

And no video can fully tell you what’s actually going to work for you.

That’s why we do things differently here.
We work with you—one-on-one, in real life.

So if you’re feeling overwhelmed by all the noise online… come in. Let’s figure it out together 🤍

02/17/2026

This weekend a family came in and told us something we didn’t expect.

They originally planned to showroom us — come in, try everything, learn from us… and buy online later.

But before their visit they read our blog about small stores disappearing and how showrooming impacts independent retailers. And they said it changed how they thought about the whole experience.

They decided if they were going to use our time, our expertise, and our space… they wanted to support the store that helped them.

That moment meant more than they probably realize.

Small businesses don’t disappear overnight. They disappear slowly, one decision at a time. And they survive the same way — through thoughtful choices from people who understand that service, education, and real human help have value.

We’re so grateful for families who choose to keep places like ours alive. 🤍

Be smart with where you spend your dollars. Community matters.

02/16/2026

Saturday = pickup day

Rows of strollers heading home to wait for their tiny passengers.
Boxes stacked, gear prepped, and so many babies about to change the world (and their parents’ sleep schedules 😉).

This is our favorite kind of busy — helping families get ready for the biggest adventure of their lives.

Happy gotcha day to every stroller leaving the store today 💙