Business of Home

Business of Home

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Business of Home is the daily media of record for the home industry and the voice of authority for interior design professionals.

Business of Home is the home industry’s leading business media brand, delivering essential news, analysis and insights to interior designers and industry professionals. Established in 2009 by shelter magazine alum Julia Noran Johnston, Business of Home is an independent news organization founded on the belief that the design trade deserves high-quality journalism. Since then, it has become the dai

How Rayana Schmitz tapped outside experts to transform her firm 06/03/2026

On this episode of Trade Tales, the founder of South Florida’s Firefinish Interiors talks about the showhouse experience that pushed her creative boundaries and why she maintains strict hours for communication with clients.

How Rayana Schmitz tapped outside experts to transform her firm Rayana Schmitz didn’t find her way into design after a first career in the corporate world, or even the adjacent fields of fashion and retail, as so many de...

How this seasonal shop in Maine cultivates a year-round clientele 06/03/2026

Laura Keeler Pierce and Vassar Pierce of Mount Desert Island store Rusticator talk about running a summer business, how they operate in the offseason, and the benefits of not being “web-centric.”

How this seasonal shop in Maine cultivates a year-round clientele In Business of Home’s series Shop Talk, we chat with owners of home furnishings stores across the country to hear about their hard-won lessons and challenge...

My client won’t stop asking for revisions. Should I walk away? 06/02/2026

Creative business coach Sean Low addresses a problem about a difficult but self-aware client who (nicely) normalizes jumping through hoops.

My client won’t stop asking for revisions. Should I walk away? Dear Sean, I have a client who won’t stop making changes. I’ve been in business for several decades and encountered plenty of “tinkerers,” but this is on...

8 of-the-moment designs for outdoor areas 06/02/2026

From fabrics to furniture, consider one of these weather-safe pieces to create an enchanting al fresco scene.

8 of-the-moment designs for outdoor areas Summer is fast approaching, and there’s no better time to incorporate a well-designed all-season item for your next project. From fabrics to furniture, cons...

Change at the top for MillerKnoll 06/01/2026

The Michigan-based furniture giant has announced that president and CEO Andi Owen is retiring. The company’s COO, Jeff Stutz, will serve as interim chief while a search for a permanent replacement is conducted.

Change at the top for MillerKnoll MillerKnoll announced today that its president and chief executive officer, Andi Owen, has stepped down. While the company gave her official retirement date...

Max Rollitt on the state of the antiques industry 06/01/2026

On this episode of The Business of Home Podcast, the British antiques dealer, furniture designer and interior designer discusses how the design profession differs in the U.K. and the U.S., why a grounding education in the arts is important for a career in the design industry, and how his dining room at the upcoming Wow!house came together.

Max Rollitt on the state of the antiques industry Max Rollitt has antiques in his blood. His mother was a successful dealer, and after getting an education in furniture restoration, he apprenticed for a wor...

How Lauren Sullivan designed a kitchen without a focus on cooking 05/27/2026

In BOH’s new Q&A series, the Tennessee-based founder of virtual studio Well by Design shares how she created a space centered on living, working and hosting (and just a bit of cooking).

How Lauren Sullivan designed a kitchen without a focus on cooking In a new Q&A series, Business of Home asks leading designers to take us inside kitchens, baths and mudrooms that deliver—revealing the technical conside...

The 5 AI questions every designer needs to answer 05/27/2026

The art of the prompt is only half the story. Before designers can truly embrace artificial intelligence, they must navigate tough logistical, ethical and existential territory to figure out how to use the technology to their advantage.

The 5 AI questions every designer needs to answer Artificial intelligence is making leaps and bounds—we know this. The accomplishments from OpenAI’s and Google’s cascading releases have become so commonplac...

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601 WEST 26TH Street, SUITE 1350
New City, NY
10001