01/10/2012
Bouquet in one hand, sending a text message with the other http://dld.bz/aDSba
Bouquet in one hand, sending a text message with the other
Weddings are often referred to as one of the most important days in a person's life. That's why when San Diego videographer James Costa witnessed a bride texting from beneath her veil just as the l...
01/06/2012
Study uses texting to help smokers quit http://dld.bz/aC3Xc
Study uses texting to help smokers quit
A recent experimental study conducted by the London School of Hygiene and Tropical Medicine tested whether smokers would have an easier time quitting if they were sent automatic reminder text messa...
01/04/2012
Text message alerts help ASU protect students http://dld.bz/aCash
Text message alerts help ASU protect students
When officials at Arizona State University (ASU) learned that an armed suspect had allegedly broke into a student's dorm room on December 12, demanding money, they were able to quickly and successf...
01/03/2012
The first text message – ever http://dld.bz/aBKjc Trivia for the history buff in you
The first text message – ever
Text messaging turned 19 years old over the weekend, and as it turns out, it's got quite the history. Although the first SMS text message technology was developed nearly 30 years ago by a Eu...
12/28/2011
Texting shows no sign of powering down http://dld.bz/a9KnM
Texting shows no sign of powering down
Despite a few sore thumbs here and there, not much seems to be slowing dexterous texters down. According to the most recent studies, Americans between the ages of 18 and 24 are now sendin...
12/27/2011
3 mistakes you shouldn't make on your company's website http://dld.bz/a9Bxu
3 mistakes you shouldn’t make on your company’s website
Your website is one of the first things a customer looks at these days, and first impressions are important, even when they take place online. Here are five website "don'ts" to ensure that your bus...
12/23/2011
What would Shakespeare text thee? http://dld.bz/a9eVv
What would Shakespeare text thee?
If I had to guess, I'd say that Shakespeare would be a master of the free text message. If he wasn't thumbing out praise to lovers ("Eternity was in our lips & eyes"), he'd be shooting clever...
12/20/2011
Oops!: Verizon sends "emergency" test message http://dld.bz/a7YQk
Oops!: Verizon sends “emergency” test message
A bulk SMS text message alert can be an effective way to reach a large amount of people quickly, especially in an emergency situation. It is, however, important that the situation actually e...
12/19/2011
Tailored texting: Fine tuning your mobile marketing campaign http://dld.bz/a74vd Take advantage of the bargain shopper mindset
Tailored texting: Fine tuning your mobile marketing campaign
Using texting as a marketing tool requires more than emoticons and exclamation points - although sometimes a few of those don't hurt either. One of the biggest benefits to text message marke...
12/14/2011
Text message marketing yields higher response rate than email, telephone | http://bit.ly/tmYvYU
Text message marketing yields higher response rate than email, telephone
Studies have shown that text message marketing now has a higher direct response rate than email, telemarketing and paper mail. In fact, the discrepancy is a bit staggering. Over 90 percent o...
12/13/2011
Reaching customers in new ways can benefit business | http://bit.ly/uI8kog
Reaching customers in new ways can benefit business
It's happened to everybody: complacency. For successful businesses, the same-ol', same-ol' can be the biggest threat to future performance. As Einstein once said, insanity is doing the same thing o...
12/12/2011
Three key steps to develop your brand | http://bit.ly/rtgIZb
Monday Pick Me Up: Three key steps to develop your brand
If you manage a growing business, you may feel like it's impossible to compete with corporations that are already household names. But, don't get discouraged. If you can brand your company - and yo...