Conversocial

Instagram’s the destination for global product discovery. 90% of its 1bn monthly active users follow at least one of their favorite brands, and it's got the tools to ensure a complete end-to-end shopping experience built into the app:

🛍 Instagram Shops - Brands create their own tab to showcase products directly on the profile, creating their own collections for followers to see.

🏷 Product Tags - Items from online catalogs featured in feeds or stories can be tagged to highlight them, making an impulse buy very much possible in the digital arena.

💳 Checkout - Currently only available in the US, but using Facebook pay, an entire purchase can take place within the Instagram app.

See what more Instagram can do for your brand: https://bit.ly/3rdy3at

To quote Mark Zuckerberg “It’s pretty ironic: To order from 1-800-Flowers, you never have to call 1-800-Flowers again.”

Even the company with its phone number it the name has gone digital! They were one of the first to use Facebook’s Click-to-Messenger adverts to integrate messaging into their acquisition strategy.

Here’s how it worked for them:

💐A bot takes customers through the traditional questions needed for flower delivery - date, who they’re for and, using Facebook’s carousels, a choice of which product you want.

🌺Within 2 months, 70% of the company’s chatbot orders came from brand new customers.

🌸Read more from on Driving Customer Acquisition through Facebook Messenger: https://bit.ly/3tlhSKY

Has your brand thought about using Apple Business Chat (ABC) for customer engagement?
There's over 1.5bn iOS devices worldwide, that's a lot of potential conversations.

Whether your brand is trying to encourage customers to buy products directly or book appointments, the Pickers feature provides a really easy way to show both. It works in two ways:

📝 List Pickers: prompts a customer to select items to buy within the app and add them to their basket ahead of a purchase.

⏱ Time Pickers: an incredibly straightforward way to offer appointment booking - whether for a beauty business or car company looking for test drive sign-ups, customers are guided easily through the process.

See how ABC can work for your brand: https://bit.ly/339Njx6

Messaging channels are the game-changers for customer acquisition.

Uber Eats used Click-to-Messenger (CTM) ads for new customer sign ups with incredible results:

📈6x more first orders
📈4x more purchases overall
🌟80% drop in cost per first order vs ads that clicked through to the app

The CTM ads were more successful than other Facebook advert templates because after 1 click, they've begun a conversation in Messenger, so if the lead goes cold, they can be re-engaged in the same conversation.

Find out more about the power of messaging channels for more effective customer acquisition: https://bit.ly/3r8I9JT

81% of us find it hard to communicate with our favorite brands. Modern customers want timely replies, on their terms, on the channels they regularly interact with friends and family.

Google’s Business Messages lets us do all that, reaching customers doing something that happens 3.5bn times a day – ‘Googling it’

📲 From a web search straight into a company’s DMs

🗺 When you’re looking for a location

7 out of 10 consumers would recommend a brand to their friend after positive a positive communication experience. Digital-first engagement isn’t the future, it’s already here.

Find out how it works here - https://bit.ly/31TtF88

To quote Mark Zuckerberg “It’s pretty ironic: To order from 1-800-Flowers, you never have to call 1-800-Flowers again.”

💐A bot takes customers through the traditional questions needed for flower delivery - date, who they’re for and, using Facebook’s carousels, a choice of which product you want.
🌺Within 2 months, 70% of the company’s chatbot orders came from brand new customers.

🌸Read more from on Driving Customer Acquisition through Facebook Messenger, Instagram and WhatsApp https://bit.ly/3J634pb.

Uber Eats wanted to increase first-time orders with new customers by offering coupon codes via Facebook adverts. In comparison between ads that took people straight to their app and CTM, there was a very clear winner.
📈6x more first orders with Messenger
📈4x more purchases overall with Messenger
🌟80% drop in cost per first order vs ads that clicked through to the app

Read more Driving Customer Acquisition Using Facebook Messenger, Instagram and WhatsApp: https://bit.ly/3H08Si4

This was the conversational intent that was most prevalent at the start of the pandemic, with by far the biggest spike in March 2020. It was so big that it actually distorts the rest of the data to the point that it’s difficult to see the full story.

📈Volume leveled off around June 2020, before another big surge around the Holidays, when much of the UK and US were still locked down and had no choice but to have a ’digital Christmas’.
📈As of September this year, volume is still 3x that of the same period in 2019.

Check out more customer trends from our Holiday Survival Guide: https://bit.ly/3oXxJgi

Here are 3 things we learned looking at retail conversations over the past 2 years:
The March 2020 spike was unprecedented - deliveries were nearly off the chart!

📦 The UK Lockdown’s Digital Christmas in 2020 saw customer conversations about orders and deliveries at the same level as March 2020.
💬 Conversational volume around the three biggest intents is now 3x higher than in September 2019 – way before Covid-19 was a global event.

Check out more customer trends from our holiday survival guide:

www.conversocial.com

From tracking at the warehouse to following the delivery truck’s progress, consumers are invested at every stage of the purchase. Brands can use the power of messaging to capitalize on engagement. Check out this on WISMO and more from Conversocial’s Holiday Survival Guide here: https://bit.ly/3oWUtwK

Even after the holidays are over we should still be prepared for anything that comes our way. In the aftermath of the 2008 financial crisis, companies that prioritized CX fared better than those that didn’t – and they had far fewer digital tools at their disposal.

👨‍💻Digital channels aren’t just a way to provide a more personalized customer experience, 🧭 they’re channels to provide a complete, perpetual customer journey.

If you want to know how to survive this holiday check out our survival kit: https://bit.ly/3s8JCSt

🎅The Holidays in full swing. Marketing teams are in overdrive, looking to out-market the other with above-the-line campaigns. With everything going on, a very important aspect often gets overlooked: how to deal with the increase in digital customer interactions.

We’ve compiled a holiday survival guide to help you and your team survive the holidays and make everything a little easier. Check it out here: https://bit.ly/3DYLrDN