Tinderbox

“Fan engagement with Call of Duty has never been higher. Not only can we count on the brand releasing a yearly blockbuster game, but the mobile game and have led to Call of Duty becoming an evergreen property, resonating with fans all year round.”

Catherine Hupin, Associate Director, Brand Management at Tinderbox, spoke to Licensing Source Book / LicensingSource.net about the growing strength of Call of Duty’s programme, and the exciting products that will be launching soon.

Check out page 85 of Licensing Source Book’s Autumn Edition to read more.

Licensing Source Book Autumn 2021 Read Licensing Source Book Autumn 2021 by Max Media Group on Issuu and browse thousands of other publications on our platform. Start here!

Beanstalk's Katie Hall, Associate Director in Brand Management, took part in a panel titled "Licensing U: The Key to Successful Partnerships & Collaborations." Aside from the products and brands themselves, the success of a licensing programme is determined by how it’s brought to market. This session will examine some of the forces at play, and how licensing executives create strategies to give them the best chance to succeed.​

The panel is available to watch on demand via BLE's virtual platform. Please register here: https://registration.gesevent.com/survey/2vnx82wea3ppb/register

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“Our long-term clients are hugely important to us, and we are excited to grow these partnerships, brokering new opportunities across expanded territories, categories, and experiences. The franchises are only growing, and we are excited to be joining them on their journey.”

The Tinderbox team caught up with Total Licensing Ltd in the run-up to to discuss all things Tinderbox, from some of our most exciting licensing partnerships to what we are looking forward to in the future. Check out pages 24-25 to find out more!

Total Brand Licensing Autumn 21 issue The magazine for the brand and brand extension industries.

“Nearly 20 years after the launch of the first Xbox console, the brand has become a household name. With the recent launch of its next generation console, the Xbox Series X was the bestselling console launch in Xbox history and with Xbox Game Pass, players can access a selection of more than 100 games and exclusive titles on console, PC, and mobile. Tinderbox worked with Microsoft to launch the European licensing programme for Xbox in 2019, and has supported the Halo licensing programme since 2015, and as it looks forward to the 20th anniversary celebrations, the programmes are evolving, seeing strength across an extremely wide demographic.”

Congratulations to Tinderbox client, Microsoft on their cover and exclusive piece in Total Licensing Ltd's Total Brand Licensing Autumn Edition. Check out pages 26-27 to find out how Halo and Xbox’s licensing programmes are supporting the brands’ 20th anniversaries.

https://issuu.com/totallicensing/docs/total_brand_licensing_autumn_21?fr=sOTZjZDE3OTA5MTk

Total Brand Licensing Autumn 21 issue The magazine for the brand and brand extension industries.

Primark’s latest collection of gaming garms, inspired by your favourite and , is the perfect excuse for you and your gaming crew to coordinate. Level up your wardrobe with the Xbox White Crew Neck Jumper (£10) or the Halo White Short Sleeved Tee (£6), available at your local Primark store now.

https://www.primark.com/en/the-edit/kids/gaming-garms-from-6/a/a01fe19e-12f9-40ba-af6f-33c1d66bd5e1?category=Kids&type=Static

Brand Licensing Europe is only one week away! To schedule an appointment with Tinderbox, email [email protected], and visit our website www.beanstalk.com to learn more about our clients and services.

You can register to attend here: https://www.brandlicensing.eu/en/home.html.

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‘Halo’ Releases Jewelry Collab with King Ice The “Halo” x King Ice collaboration intersects the worlds of streetwear fashion and gaming.

Congratulations to Tinderbox client, Xbox on their latest partnership.

Halloween is just around the corner and to celebrate, Xbox has teamed up with M·A·C Cosmetics for a new . “The brands enlisted makeup artists to create four looks based on characters from Xbox “Halo” “Sea of Thieves” and “Psychonauts.”

Check out MAC Cosmetics’ social media pages for your 2021 inspiration and let us know what you will you be going as this year.

https://www.glossy.co/beauty/mac-cosmetics-collabs-with-xbox-to-reach-gamer-and-cosplay-communities/

MAC Cosmetics collabs with Xbox to reach gamer and cosplay community One of the earliest brands to get into gaming, MAC Cosmetics is teaming up with Xbox for the first time this Halloween.

As part of the Develop Conference, Head of Tinderbox, Dave Tovey, and Ben Roberts, Senior Content Editor, License Global, will discuss how powerful can be for and their fans in the session, “How Your World Builds Fans (and How Fans Build Brands)”.

The session will take place on October 28th at 12:15 BST in room 1. Register here to attend: https://developconference.ecreg.uk/reg/Booktype1/Booking1.asp

Arcade1UpOfficial have officially revealed plans for a trio of arcade machines, including a Killerinstinct cabinet.

“Perhaps one of the most-requested cabinets to hit the market thus far, Killer Instinct will bring the ’90s action to home arcades with Killer Instinct, Killer Instinct 2, and the arcade version of Battletoads packed inside one sleek machine.” - The Pop Insider

The cabinet will be available to pre-order from the 19th of November.

Arcade1Up Debuts 'Killer' Holiday Lineup • The Pop Insider Killer Instinct, TRON, and Ridge Racer join the home arcade lineup for the holidays!