Explore luxury interiors that feel like home. ✨ Executive Summary
Established in 2006 as an exclusive New York distributor of luxury European home furnishings, D&D Design Center has become a premier concept design company dealing in high-end European furniture, kitchens, baths, tiles, lighting, accessories and complete home design. The D&D Design Center, located at 2615 East 17th Street in Brooklyn, takes pride in its ability to transform any living or office space via classic, contemporary, modern and avant-garde product designs. Our company deals directly with renowned Italian manufacturers with whom we cultivate andmaintain strong relationships. With years of experience and knowledgeable staff, we pride ourselvesin helping customers enhance the look and feel of their homes with our unique products, first-ratesolutions and innovative home décor ideas. Objectives
1. Maintain a strong gross margin each month.
2. Generate sales monthly.
3. Realize growth annually.
4. Enhancing "information channels" with current customers to provide additional alternatives to receive information from the store (mass mailings, targeted emails).
5. Maintain product and brand integrity by promoting exclusively high-end, high quality merchandise.
6. Meet the needs of customers outside the immediate area through Web accessibility. Mission
The focus of D&D Design Center is to provide our clients with unparalleled product design, expert craftsmanship and creative solutions through a focus on superior quality and commitment to customer service. Flexibility, world-class design expertise and our wide array of modern, pioneering and luxury designs allow us to accommodate any kind of space based on intended use and available dimensions while providing our clientele with the most in superior comfort and style. Our staff consists of seasoned professionals involved in every step of the purchasing process. Overseeing the purchase as well as the installation ensures that our customers’ entire experience with D&D Design Center not only meets but also exceeds their expectations. IV. Keys to Success
Joining forces with discerning architects, developers and homeowners, D&D Design Center has put its muscle behind its methods. The team at D&D undertakes a unique approach to design by using cutting-edge, computer generated, 3D-imaging as well as intensive on-site design and decorative consultations. Our customers reap the benefits of long-established relationships with renowned European craftsmen who partake in every step of the design process. The primary keys to success for the company will be based on the following factors:
• Promote and sell products of the highest quality with excellent customer support.
• Communicate with our customer base through continued use of mailings and our website.
• Generate continuous sales.
• Customer retention to generate repeat purchases and referrals.
• Generate additional sales to cover all expenses. Customer Base
D&D Design Center maintains a loyal customer base who reside both locally and nationwide. Our customers are:
• Wealthy, educated, highly discerning individuals.
• Professional home designers.
• Seasoned project contractors. VI. Products and Services Provided
• D&D Design Center maintains a 6,000 square foot showroom displaying beautifully crafted, all Italian kitchens, baths, furniture, tiles as well as lighting, custom doors, custom closet designs and many other decorative accessories.
• Premiere locale for upscale home décor merchandise.
• In-house customer service.
• On-site project planning and design.
