Senior level, workshop-style, invitation-only events that focus on the partnerships that support the voice of your brand.
Voice of the Brand Highlights:
- The collaboration between Brands, Media, Agencies and associated technologies
Voice of the Brand Features:
- Campaign Innovation Spotlights: What's Working?!
- Roundtable Workshops: What's next?!
- 1:1 Meetings: What's now?!
06/17/2014
Text your friend a scent! http://www.huffingtonpost.com/2014/06/14/ophone-text-smells_n_5492996.html http://ow.ly/y7YCD
You'll Be Able To Text Your Friend A Smell In A Few Days Soon you'll be able to send a friend not just a picture of a pizza, but the scent of a pizza, using your phone. Yes, really. Harvard engineering...
Best hidden gems in lower Manhattan... is number one http://ow.ly/y6sJX
06/16/2014
Talk about and ...grocery stores of the future will truly http://ow.ly/y64uI
What Your Grocery Store Might Look Like in 2025: Different at Night The Food Marketing Institutes predicts the store of the future.
06/16/2014
Harnessing humor for your brand... does it right http://ow.ly/y642V
Adobe Turns to Humor for First Network TV Ad in Over 10 Years Adobe hasn't run a network TV ad since it aired one for Adobe Acrobat over 10 years ago. That changes on Sunday.
06/11/2014
Starwood creates new app for Google Glass. http://www.luxurydaily.com/starwood-bets-on-google-glass-with-new-spg-app/ http://ow.ly/xThbS
Starwood bets on Google Glass with new SPG app - Luxury Daily - Mobile Starwood Hotels and Resorts is anticipating the potential surge in consumer interest for wearables with a new Starwood Preferred Guest application...
06/04/2014
The Creativity Top 5: The Best Brand Ideas of the Week
http://adage.com/article/creativity-news/creativity-top-5-brand-ideas-week/293531/
The Creativity Top 5: The Best Brand Ideas of the Week Creativity top 5: Zoo residents explore their artistic sides, McDonald's gets some designer packaging and more.
06/02/2014
Tips on how to up your marketing game http://ow.ly/xxkck
Six Marketing Career Tips From Spencer Stuart's Greg Welch Greg Welch of Spencer Stuart advises marketers to be good collaborators and digital disciples.
06/02/2014
The power of persuasion http://ow.ly/xxjQO
How Coke Persuades Its Marketers Around the Globe to Buy Into World Cup... Coca-Cola's World Cup campaign includes graphics that can be easily adapted from country to country.
05/29/2014
"Beats Co-Founders Jimmy Iovine, Dr. Dre to Join Apple as Digital Music Sales Slow" http://online.wsj.com/articles/apple-to-buy-beats-1401308971 http://ow.ly/xoLhy
Apple agrees to buy Beats for $3 billion; adds music veterans Iovine,... Apple said it is buying Beats Electronics for $3 billion to bolster a music business that has lost some of its mojo, as streaming-music services...
05/28/2014
Leaked NY Times Innovation Report reveals what’s wrong with ad agencies. http://edwardboches.com/leaked-ny-times-innovation-report-reveals-whats-wrong-with-ad-agencies http://ow.ly/xm4C6
Leaked NY Times Innovation Report applies to ad agencies, too |... The NY Times Innovation Report sums up why so many traditional media organizations fail when it comes to re-inventing themselves for the digital age.
05/27/2014
Women to Watch in 2014. http://adage.com/article/special-report-women-to-watch-2014/ad-age-s-women-watch-2014/293360/ http://ow.ly/ximUi
Ad Age's Women To Watch 2014 Welcome to Ad Age's 17th annual Women to Watch, highlighting 30 accomplished women who have made significant contributions to marketing.
05/22/2014
Here's What Happens When You Give an Oreo to Optimus Prime
http://adage.com/article/media/give-oreo-optimus-prime/293300/
Here's What Happens When You Give an Oreo to Optimus Prime Watch last night's brand-new TV commercials from Burger King, Oreo, Progressive, Target and Volkswagen.