Pink Sparrow

Oh Polly’s first flagship store on Melrose is the result of a comprehensive Design + Build effort by Pink Sparrow.

The project represents a pivotal step for both teams: Oh Polly’s entry into physical retail and Pink Sparrow’s continued expansion into permanent retail environments. From concept to completion, Pink Sparrow led the spatial design, architectural detailing, fabrication, and integration of AV and lighting systems—ensuring every element served both brand expression and functional retail needs.

Anchoring the store is a sweeping 14-foot tall curved LED wall that creates an impactful, ever-changing backdrop for content and extends Oh Polly’s digital presence into the physical space. Surrounding this feature, Pink Sparrow’s brings the environment to life through illuminated niches with rotating mannequin stands, interchangeable display platforms, and thoughtfully designed fitting rooms with tunable lighting. Together, these elements give the space flexibility for new drops, events, and evolving storytelling throughout the year.

The result is a purpose-built flagship that merges form and function—positioning Oh Polly as a retail presence in a high-profile corridor and affirming Pink Sparrow’s expertise in delivering turnkey design + build solutions for branded environments.

We’re honored to have our Design + Build project “An Atlas of Es Delvin” with longlisted for the 2025 Dezeen Awards.

In collaboration with United Entertainment Group, we partnered with the American Optometric Association to design a custom installation that reimagines the eye as a sophisticated piece of technology. The centerpiece, built with 3D-printed components, acrylic domes, and integrated LED rings, showcases the eye's layers and functionality as if it were a high-tech product. Surrounding it are interactive stations that delve into color and depth perception, each enhancing the overall experience and reflecting the complexity of vision.

This immersive environment was crafted with precision, merging cutting-edge fabrication with purposeful design. The result is a sleek, tech-driven space that both engages and educates, revealing the eye’s incredible capabilities in a way that feels innovative and forward-thinking.

photos by: Sara Kerens

We're thrilled to unveil a custom-built mobile Airstream for Dr. Barbara Sturm's Super Anti-Aging Dual Serum launch and partner with our friends over at Scenester Projects. This 31’ Airstream is fully branded and designed to travel through NYC and beyond.

Key highlights include custom product displays, backlit shelving, and interactive touch screens. We've transformed this mobile unit into a chic pop-up space. ✨

Summer may be behind us, but Pink Sparrow was back in town for the second straight year to design and fabricate key elements for the Food & Wine Classic in Aspen. From a vibrant entry portal and photo gallery to sculptural photo moments and stage backdrops, our team once again brought seamless design-to-build ex*****on, turning concepts into reality. 🍷🍂

FOOD & WINE Classic in Aspen

Introducing LEGENDS RECORDS: the Stanley x Barbie popup tour 🎀🔥😍

Designed by Pink Sparrow, two iconic brands collide in an immersive, audio-visual experience. This 2,200-square-foot space takes you through different Barbie eras, each brought to life in a unique and captivating way, just in time for Barbie's 65th birthday.

Our design and fabrication team delivered a seamless fusion of creativity and craftsmanship, transforming this collaboration into a legendary experience.

Barbie / Stanley / Acceleration Community of Companies / MKG

It was an Acceleration of Companies, Pink Sparrow and MKG family affair for the Stanley “Wear Your Water” Cross Bottle Launch event at Spring Studios.

We're thrilled to announce that we have been recognized on Event Marketer's list for 2024! 🎉

This achievement fills us with immense pride and gratitude! We've been fortunate to collaborate on exceptional projects with extraordinary clients. A heartfelt thank you goes out to our dedicated team and our incredible clients for making this achievement possible. 👏👏

We recently celebrated a milestone achievement for our design and build teams. We are incredibly proud of their hard work and creativity that went into bringing Milk Makeup's Sephoria booth to life, which won The Ex Award for "Best In-Booth Trade Show Activation/Experience" 🙌

Client: Milk Makeup 💙 💚
Campaign: Milk at SEPHORiA
🔗 : https://bit.ly/3Kp4UU1

We had a great time working with VTProDesign in support of the WhatsApp pit stop at the Empire State Building. This collaboration involved fabricating and installing two window sets and a sidewalk "Pit Stop". The setup resembled a diorama-style pit stop, designed for small-scale race cars and a vibrant green LED cityscape adorned the back wall. The sidewalk "pit stop" along with a rooftop photo moment was built to engage with guests and capture memorable shots. Oh, and F1 driver Lewis Hamilton showed up and busted out some donuts on 5th in his Mercedes AMG F1 car! 🏎️ 💨 🔥

Mercedes-AMG Petronas F1 Team

📸 VTProDesign + Hitchhiker Pictures

We worked with K2 worldwide high up in Beverly Hills for the Jimmy Choo Spring Summer 24 launch event. The campaign unveiled a lavish product room, featuring an ambient backlit mirror and a captivating pool logo in a luxurious gold mirror finish. This cohesive concept was further enhanced by expansive full mirror panels in the living room, seamlessly tying the entire presentation together. 😎 🌇