10/21/2026
Shows with niche audiences need information, perspective, or detail they haven’t heard before.
When a show spends too much time covering ground listeners already know, it risks losing the people most interested in the subject.
That’s what Vinnie Urdea , Creative Director at Halteres Associates says: Don’t default to the lowest common denominator. “Speak to me at the top of my intelligence.”
For creators with niche audiences, depth is part of the value.