Northern Californians' one-stop shop for all of their home furniture and decorating needs. NATURWOOD HISTORY
Walter A.
Keyes opened an unfinished furniture store named “University Furniture - Home of Naturwood Products” in Seattle, Washington after W.W.II in 1946. He then came to Sacramento with his family in 1948, and that same year opened the first Naturwood Furniture store at 25th Street and Broadway. The name was selected to reflect the quality of the unfinished wood furniture for sale. As the business flouris
hed, a move was made to a 4,000 square foot space at 4220 Stockton Boulevard, which at the time was Highway 99, a thriving business center of the day. In 1957, Walter Keyes died, leaving his 18 year old son, John to assume the responsibility of managing the business for his mother. It was a tremendous challenge for the young man, but one he relished. He loved the furniture business that had become an indelible part of his life. In December of 1959 John convinced his mother to expand the business again and leased the other half of the building on Stockton Boulevard, making the store a total of 8,000 square feet. Also that same December, the store closed from Christmas until the New Year for John and Virginia Skamnes’ wedding. While on a rare vacation in 1961, the Keyes visited a furniture store just off the freeway in Southern California. Someday, they too would own a large furniture store along a freeway, and they would offer their customers two important things: Integrity and Quality. In July 1972, John and Virginia purchased the building two doors down at 4300 Stockton Boulevard for expansion and installed an updated cabinet shop and state-of-the-art finishing room. Shortly thereafter, the “Nostalgic Furniture Craze” began. John and Virginia took a giant step in 1975 when they bought Naturwood from John’s mother. Two years later after 27 years in the same location, they closed the store at 4220 Stockton Boulevard and opened a 20,000 square foot retail outlet in Rancho Cordova, California. Eighty percent of the new business was generated by selling factory-finished furniture. The remaining furniture was sold “unfinished;” and was either finished by the customers themselves or shipped to 4300 Stockton Boulevard shop for custom finishing. At this point, John had to give up building his own furniture and channel all of his energies into retailing. Business boomed, and in 1979, John cashed in his life insurance policy to purchase three acres of dry rocky land located 1/2 mile west of Hazel Avenue. The land was situated adjacent to Highway 50, and on it Bob and Rose Skamnes (Virginia’s parents) joined John and Virginia to design and build the store John and Virginia had envisioned. In October of 1984 Naturwood opened an impressive 38,000 square foot, two story structure with an immense water wheel flanking its side. A 49,000 square foot addition to the existing 38,000 square foot building was completed in July of 1996 making Naturwood Home Furnishings the largest retail furniture showroom in Northern California. By that time Naturwood no longer carried unfinished furniture. In June 2006 while on an annual fishing trip with business associates and friends, John Keyes suffered a massive heart attack while reeling in a large Tyee – King Salmon. John and Virginia had just started to cutback to part time hours and enjoy taking days off here and there after nearly 50 years of full time meticulous work leading the company to what the greater Sacramento area considers their favorite furniture store. Virginia Keyes and daughter Lisa Keyes continue to play leading roles in the success of Naturwood dedicating themselves to continue the principles of Integrity, Quality and Service with a commitment to their customer relationships and their employee family.
06/23/2026
Get ready to ignite your homes' style this Fourth of July!
As we celebrate the spirit of freedom and unity, we're excited to offer incredible savings and financing that will make your home the star of the season.
Enjoy exclusive discounts throughout the store! Whether you're looking to refresh your living room, create an inviting dining area, curate a cozy bedroom, or enhance your office space, our wide range of high-quality furniture is designed to bring comfort and style to your home.
Hurry, the sale ends July 5, 2026!
06/21/2026
Happy Father’s Day!
Here at Naturwood Home Furnishings we value family first and foremost as a local, family-owned business. For those of you dependable sons, husbands, and fathers who are a constant, unwavering presence in your homes, you deserve to be celebrated! We honor those of you who make the most of the joys of fatherhood and your efforts will never be forgotten.
Memories in your homes are forever, so treat your dad’s (or yourselves) to Naturwoods quality, recliners to continue spending that quality time with a little bit more comfort! Best of wishes to all the father’s out there and have a wonderful day!
06/21/2026
This Sectional Saturday, upgrade your living space with the unparalleled comfort and transitional style of the Flexsteel Dutch Sectional!
With plush seating and customizable configurations, the Dutch sectional offers both elegance and functionality. Whether you're hosting a lively gathering or enjoying a quiet evening with family, this sectional ensures a luxurious experience.
Upholstered in two color options of a luxurious, soft, and Italian leather, personalize the Dutch Sectional to your unique taste. Its durable construction guarantees longevity, ensuring it remains a cherished part of your home for years to come.
Visit us at Naturwood to explore the Dutch Sectional and let our expert team assist you in crafting the living room of your dreams.
06/14/2026
Join us at Naturwood Home Furnishings to honor the spirit of Flag Day! Reflect on the values of liberty, justice, and equality that the American flag symbolizes. As we celebrate this day, discover our collection of high-quality furniture that embodies American craftsmanship.
Let's appreciate the freedom and opportunities we share and make this Flag Day memorable!
06/14/2026
This Sectional Saturday, dive into the luxurious comfort of the Omnia Newport Leather Sectional.
Omnia is known for its exceptional American-made craftsmanship and timeless designs, and the Newport Sectional is the perfect centerpiece for any living space, offering both style and versatility. Choose from a stunning palette of rich, vibrant leather colors to match your home decor. Whether you prefer a smooth finish or a textured grain, find the perfect leather to suit your taste. Enjoy the lasting beauty and comfort of high-quality leather, designed to withstand the test of time.
With Omnia, you have the freedom to customize your sectional to the size you need. Select from endless configurations to provide the seating you want or maybe a sofa and/or loveseat is your preference. Our expert team at Naturwood is there to guide you through the selection process!
06/12/2026
Elevate your dining experience with the stunning Cassidy Dining Table!
This exquisite piece combines timeless elegance with modern functionality, making it the perfect centerpiece for any dining space. Whether you’re hosting a family dinner or an intimate gathering with friends, the Cassidy Dining Table provides the ideal setting for unforgettable meals and cherished moments.
Ask our expert team about custom wood and finish options to perfectly match your home decor! Visit us today to explore this beautiful new arrival and discover how it can transform your dining area into a stylish and inviting space.
06/07/2026
This Sectional Saturday, elevate your living space with the luxurious comfort and sophisticated style of the Flexsteel Carter Sectional!
Featuring triple-power zero gravity recliners, center backs that flip down, and charging ports, every detail of the Carter Sectional ensures comfort. With its durable construction, this sectional offers longevity, ensuring it remains a beloved part of your home for years to come.
Choose from two fabric colors, and an array of configurations to customize the Carter Sectional to suit your personal needs. Whether you're hosting a family gathering or enjoying a quiet evening, this sectional provides the ideal blend of style and functionality.
Visit us at Naturwood Home Furnishings to explore the Flexsteel Carter Sectional and let our expert team assist you in creating the living room of your dreams.
06/04/2026
Celebrating Our Dedicated Team at Naturwood Home Furnishings!
This month, we're excited to honor Sandra, Jessica, Regina, William, and Tracy at Naturwood Home Furnishings who have reached significant milestones in their careers with us! Our employees are the backbone of our success, and we're grateful for their hard work, dedication, and passion.
Thank you to all our team members for your unwavering enthusiasm and dedication. We look forward to many more years of shared success and growth together!
06/02/2026
Celebrate American Craftsmanship with Naturwood's Made in the USA Sale!
We're excited to kick off our Made in the USA Sale, where you can enjoy exclusive savings on a wide range of American-made products! Whether you're refreshing your living room, dining area, or bedroom, our selection promises quality and style that will last a lifetime.
Visit us today and take advantage of these incredible savings. Don't miss the opportunity to transform your home with the beauty and durability of American craftsmanship.
Hurry, the sale ends June 21, 2026!
05/30/2026
Don't miss out on the last chance to snag incredible deals during the final weekend of our Memorial Day Sale at Naturwood! Refresh your home with stunning furniture and décor, all at unbeatable prices.
Whether you're dreaming of a cozy living room makeover, a stylish new dining area, or a luxurious bedroom retreat, Naturwood has everything you need to elevate your space. Our collection features a wide range of high-quality pieces designed to fit every style and budget.
Visit us in-store to explore our beautiful collections and let our expert team help you find the perfect pieces to enhance your home. Hurry in—our Memorial Day Sale ends May 31st!
06/23/2026
06/21/2026
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06/12/2026
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05/30/2026