Northern Californians' one-stop shop for all of their home furniture and decorating needs. NATURWOOD HISTORY
Walter A.
Keyes opened an unfinished furniture store named “University Furniture - Home of Naturwood Products” in Seattle, Washington after W.W.II in 1946. He then came to Sacramento with his family in 1948, and that same year opened the first Naturwood Furniture store at 25th Street and Broadway. The name was selected to reflect the quality of the unfinished wood furniture for sale. As the business flouris
hed, a move was made to a 4,000 square foot space at 4220 Stockton Boulevard, which at the time was Highway 99, a thriving business center of the day. In 1957, Walter Keyes died, leaving his 18 year old son, John to assume the responsibility of managing the business for his mother. It was a tremendous challenge for the young man, but one he relished. He loved the furniture business that had become an indelible part of his life. In December of 1959 John convinced his mother to expand the business again and leased the other half of the building on Stockton Boulevard, making the store a total of 8,000 square feet. Also that same December, the store closed from Christmas until the New Year for John and Virginia Skamnes’ wedding. While on a rare vacation in 1961, the Keyes visited a furniture store just off the freeway in Southern California. Someday, they too would own a large furniture store along a freeway, and they would offer their customers two important things: Integrity and Quality. In July 1972, John and Virginia purchased the building two doors down at 4300 Stockton Boulevard for expansion and installed an updated cabinet shop and state-of-the-art finishing room. Shortly thereafter, the “Nostalgic Furniture Craze” began. John and Virginia took a giant step in 1975 when they bought Naturwood from John’s mother. Two years later after 27 years in the same location, they closed the store at 4220 Stockton Boulevard and opened a 20,000 square foot retail outlet in Rancho Cordova, California. Eighty percent of the new business was generated by selling factory-finished furniture. The remaining furniture was sold “unfinished;” and was either finished by the customers themselves or shipped to 4300 Stockton Boulevard shop for custom finishing. At this point, John had to give up building his own furniture and channel all of his energies into retailing. Business boomed, and in 1979, John cashed in his life insurance policy to purchase three acres of dry rocky land located 1/2 mile west of Hazel Avenue. The land was situated adjacent to Highway 50, and on it Bob and Rose Skamnes (Virginia’s parents) joined John and Virginia to design and build the store John and Virginia had envisioned. In October of 1984 Naturwood opened an impressive 38,000 square foot, two story structure with an immense water wheel flanking its side. A 49,000 square foot addition to the existing 38,000 square foot building was completed in July of 1996 making Naturwood Home Furnishings the largest retail furniture showroom in Northern California. By that time Naturwood no longer carried unfinished furniture. In June 2006 while on an annual fishing trip with business associates and friends, John Keyes suffered a massive heart attack while reeling in a large Tyee – King Salmon. John and Virginia had just started to cutback to part time hours and enjoy taking days off here and there after nearly 50 years of full time meticulous work leading the company to what the greater Sacramento area considers their favorite furniture store. Virginia Keyes and daughter Lisa Keyes continue to play leading roles in the success of Naturwood dedicating themselves to continue the principles of Integrity, Quality and Service with a commitment to their customer relationships and their employee family.
09/01/2026
🛏️ Labor Day Sale: Experience the Luxury of Aireloom®
The right mattress can make all the difference. During the Aireloom® Labor Day Sale, you can save up to $1,200 on select Aireloom mattresses with a FREE foundation and TWO FREE pillows!
Known for exceptional craftsmanship, luxurious materials and extraordinary comfort, Aireloom mattresses are designed to provide a truly elevated sleep experience.
✨ Save up to $1,200
✨ FREE Foundation
✨ TWO FREE Pillows
Treat yourself to a better night’s sleep with Aireloom at Naturwood Home Furnishings.
Hurry! Sale ends September 15, 2026.
Savings vary by mattress size and model. See store for details.
08/14/2026
Our designers are here to help you bring your vision home. From space planning and furniture selection to fabrics, finishes, rugs, art and accessories, we’ll help you bring all the details together.
You’ll work directly with our designers to create a home that not only looks beautiful, but truly reflects your personal style, needs and lifestyle.
Whether you’re furnishing an entire home or refreshing one room, let us help you create a space you’ll love coming home to.
08/12/2026
Naturwood Labor Sale is on NOW! It’s time to refresh your home—and *EVERYTHING is on sale! **
During our Labor Day Mega Sale, save throughout the showroom on the furniture you’ve been waiting for! From comfortable sofas and loveseats to beautiful bedroom and dining sets, home office, youth furniture, recliners, accent pieces and MORE!
Whether you're updating one room or giving your whole home a fresh new look, you’ll find incredible choices from quality brands you can trust.
Shop the Labor Day Mega Sale at Naturwood Home Furnishings! Come see our huge selection and find something you’ll love for your home.
📍 Visit our showroom and save during the Labor Day Mega Sale!
*See store for details.
08/12/2026
LABOR DAY MEGA SALE!
It’s time to refresh your home—and *EVERYTHING is on sale! **
During our Labor Day Mega Sale, save throughout the showroom on the furniture you’ve been waiting for! From comfortable sofas and loveseats to beautiful bedroom and dining sets, home office, youth furniture, recliners, accent pieces and MORE!
Whether you're updating one room or giving your whole home a fresh new look, you’ll find incredible choices from quality brands you can trust.
Shop the Labor Day Mega Sale at Naturwood Home Furnishings! Come see our huge selection and find something you’ll love for your home.
*See store for details.
08/05/2026
Come to Naturwood to check out the Aireloom Vintage Reverie Preferred Collection for a cleaner more confident sleep.
08/03/2026
From everyday moments to lifelong traditions, quality furniture becomes part of the memories we create at home.
Save 10% off on Archbold bedroom and home office furniture through August 17.
Archbold Furniture Company has been manufacturing solid wood furniture since 1900. For over 100 years they have worked to provide their customers with high-quality, solid wood products at an exceptional value.
In 2010 they partnered with a premier Amish finisher. Since then, all of their finishes are applied by a select group of high-skilled Amish companies. The combination of efficient production methods and custom Amish finishes provides a unique value of high-quality solid wood furniture at affordable prices.
Come view the beautiful collections today!
08/01/2026
This month, we are delighted to honor the incredible contributions of our dedicated team members, Erik and Joey at Naturwood Home Furnishings. Our employees are the foundation of our success, and we are immensely grateful for their hard work, passion, and commitment to excellence.
Their unwavering dedication not only enriches our workplace but also enhances the experiences of our valued customers.
Your contributions are invaluable, and we are proud to have such a talented and committed team. Here's to many more years of shared success and growth together!
We're excited to share a behind-the-scenes look at the progress as this beloved Naturwood landmark continues its restoration. Every step brings us closer to seeing the wheel turning once again.
We know so many of you have fond memories of the Waterwheel, and we can't wait to welcome it back. Thank you for your patience and for following along on the journey. Stay tuned—we'll continue to share updates as we move closer to completion!
Have a favorite Waterwheel memory? We'd love to hear it in the comments. ❤️
07/21/2026
Elevate your dining experience with our spectacular Dine in Style Sale!
Discover a world of elegance and sophistication with our exquisite collection of dining furniture, designed to transform your dining space into a haven of style and comfort. Whether you're hosting a lavish dinner party or enjoying a quiet meal with family, our diverse range of dining tables, chairs, and accessories ensures that every meal is a celebration. Choose from a variety of designs, from contemporary chic to timeless classics, each crafted with meticulous attention to detail and quality.
Don’t miss this opportunity to upgrade your home with furniture that embodies elegance and functionality!
Hurry, the Dine in Style Sale ends August 9th, 2026!
Want your business to be the top-listed Furniture Store in Rancho Cordova?
09/01/2026
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