Northern Californians' one-stop shop for all of their home furniture and decorating needs. NATURWOOD HISTORY
Walter A.
Keyes opened an unfinished furniture store named “University Furniture - Home of Naturwood Products” in Seattle, Washington after W.W.II in 1946. He then came to Sacramento with his family in 1948, and that same year opened the first Naturwood Furniture store at 25th Street and Broadway. The name was selected to reflect the quality of the unfinished wood furniture for sale. As the business flouris
hed, a move was made to a 4,000 square foot space at 4220 Stockton Boulevard, which at the time was Highway 99, a thriving business center of the day. In 1957, Walter Keyes died, leaving his 18 year old son, John to assume the responsibility of managing the business for his mother. It was a tremendous challenge for the young man, but one he relished. He loved the furniture business that had become an indelible part of his life. In December of 1959 John convinced his mother to expand the business again and leased the other half of the building on Stockton Boulevard, making the store a total of 8,000 square feet. Also that same December, the store closed from Christmas until the New Year for John and Virginia Skamnes’ wedding. While on a rare vacation in 1961, the Keyes visited a furniture store just off the freeway in Southern California. Someday, they too would own a large furniture store along a freeway, and they would offer their customers two important things: Integrity and Quality. In July 1972, John and Virginia purchased the building two doors down at 4300 Stockton Boulevard for expansion and installed an updated cabinet shop and state-of-the-art finishing room. Shortly thereafter, the “Nostalgic Furniture Craze” began. John and Virginia took a giant step in 1975 when they bought Naturwood from John’s mother. Two years later after 27 years in the same location, they closed the store at 4220 Stockton Boulevard and opened a 20,000 square foot retail outlet in Rancho Cordova, California. Eighty percent of the new business was generated by selling factory-finished furniture. The remaining furniture was sold “unfinished;” and was either finished by the customers themselves or shipped to 4300 Stockton Boulevard shop for custom finishing. At this point, John had to give up building his own furniture and channel all of his energies into retailing. Business boomed, and in 1979, John cashed in his life insurance policy to purchase three acres of dry rocky land located 1/2 mile west of Hazel Avenue. The land was situated adjacent to Highway 50, and on it Bob and Rose Skamnes (Virginia’s parents) joined John and Virginia to design and build the store John and Virginia had envisioned. In October of 1984 Naturwood opened an impressive 38,000 square foot, two story structure with an immense water wheel flanking its side. A 49,000 square foot addition to the existing 38,000 square foot building was completed in July of 1996 making Naturwood Home Furnishings the largest retail furniture showroom in Northern California. By that time Naturwood no longer carried unfinished furniture. In June 2006 while on an annual fishing trip with business associates and friends, John Keyes suffered a massive heart attack while reeling in a large Tyee – King Salmon. John and Virginia had just started to cutback to part time hours and enjoy taking days off here and there after nearly 50 years of full time meticulous work leading the company to what the greater Sacramento area considers their favorite furniture store. Virginia Keyes and daughter Lisa Keyes continue to play leading roles in the success of Naturwood dedicating themselves to continue the principles of Integrity, Quality and Service with a commitment to their customer relationships and their employee family.
06/01/2026
Celebrating Our Dedicated Team at Naturwood Home Furnishings!
This month, we're excited to honor Sandra, Regina, William, and Tracy at Naturwood Home Furnishings who have reached significant milestones in their careers with us! Our employees are the backbone of our success, and we're grateful for their hard work, dedication, and passion.
Thank you to all our team members for your unwavering enthusiasm and dedication. We look forward to many more years of shared success and growth together!
05/30/2026
Don't miss out on the last chance to snag incredible deals during the final weekend of our Memorial Day Sale at Naturwood! Refresh your home with stunning furniture and décor, all at unbeatable prices.
Whether you're dreaming of a cozy living room makeover, a stylish new dining area, or a luxurious bedroom retreat, Naturwood has everything you need to elevate your space. Our collection features a wide range of high-quality pieces designed to fit every style and budget.
Visit us in-store to explore our beautiful collections and let our expert team help you find the perfect pieces to enhance your home. Hurry in—our Memorial Day Sale ends May 31st!
05/28/2026
Show Your Support for Naturwood!
We’re thrilled to announce that Naturwood Home Furnishings has been nominated for the Style Magazine Readers' Choice Awards, and we need your help to win! For years, we’ve been dedicated to bringing you exquisite home décor and exceptional customer service. Your support means the world to us, and winning this award would be a testament to the trust and satisfaction of our valued customers.
How to Vote:
1. Visit the Style Magazine Readers' Choice Awards voting page.
2. Find the "Best Furniture Store" in the "Home & Finance" category.
3. Select Naturwood Home Furnishings as your choice.
4. Submit your vote and share the news with friends and family!
Thank you for your continued support and for choosing Naturwood to be a part of your home!
05/25/2026
May your day be meaningful as you honor the fallen soldiers who protected our freedom.
05/18/2026
WATERWHEEL UPDATE!
We’ve heard your questions—and we’re happy to share an update.
Naturwood Home Furnishings’ iconic Waterwheel in Rancho Cordova will be rebuilt. We have finally received the necessary permits. This beloved feature has been a part of our store’s character for years, and we’re looking forward to bringing it back for our customers and community to enjoy once again.
Thank you for your patience and continued support—we can’t wait to see the Waterwheel turning again soon. 💧
05/18/2026
Transform the way you sleep with handcrafted luxury from Aireloom at Naturwood Home Furnishings.
During the Aireloom Mattress Sale, you can save up to $1,200, with a FREE foundation and 2 FREE pillows on qualifying purchases.
Experience exceptional comfort, premium craftsmanship, and the luxurious support Aireloom is known for. Savings vary by mattress size and model.
But hurry — this special offer ends June 2, 2026. Visit Naturwood today and find the sleep you’ve been dreaming about.
05/16/2026
Timeless craftsmanship never goes out of style. During the Memorial Day Sale at Naturwood Home Furnishings, save on beautifully crafted furniture from Stickley.
From iconic Mission designs to sophisticated modern classics, Stickley furniture is built with exceptional quality, lasting comfort, and heirloom craftsmanship designed to be enjoyed for generations.
Now is the perfect time to invest in furniture that’s made to last — for your living room, dining room, bedroom, and home office.
Sale ends 5/31/26. Visit Naturwood today and discover the beauty of Stickley.
05/13/2026
Sleep cooler, deeper, and more comfortably with the luxurious support of Beautyrest Black — now during the Memorial Day Sale at Naturwood Home Furnishings.
Now through June 2, save up to $1000 on select mattress + adjustable base sets.
✔ Up to $700 off select Beautyrest Black® mattresses
✔ Plus $300 savings on select adjustable bases
✔ Premium comfort, pressure relief, and advanced support designed for better sleep
Visit Naturwood today and experience the difference Beautyrest Black can make. Sale ends June 2, 2026. See store for complete details.
05/08/2026
Come see all the great savings during our Memorial Day Sale!
05/06/2026
Kick off the Summer with Naturwood’s Annual Memorial Day Sale!
Now through May 31, 2026, shop our huge selection during our biggest sale; enjoy fantastic deals on bedroom, living rooms, dining, office, and accents through-out the store! At Naturwood, you can expect to find quality furniture that will last. Save 10% OR enjoy 24 months of free financing!*
05/30/2026
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