02/13/2026
Two weeks ago, I talked to a new customer who is in some hot water. They got bad advice from their previous texting vendor.
It still amazes me that there are bad actors peddling their wares to unsuspecting nonprofits
(If I sound angry, it’s because I am)
That’s the danger of voter texting companies preying on nonprofits in their offseason
Those tactics don’t work — and they’ll likely disappear from political texting too (can I get an amen?!) 🙏
I unpack this in a recent article and share two examples you can use today to build a compliant list, including partnering with other like-minded groups:
https://na2.hubs.ly/H03CK-f0
It's not as hard as you think. And it's worth A LOT more if you do it right.
Stop Renting SMS Lists in 2026 (Even If You’re Using Peer-to-Peer Texting) Stop renting SMS lists in 2026. Using shared lists risks legal penalties, carrier blocking, and damaged deliverability. Learn why consent matters and how to build a compliant opt-in audience.