Guidecraft

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Guidecraft 🌱Empowering childhood for over 60 years

Since 1966, Guidecraft’s mission has been to create objects of lasting importance that enrich the lives of children and articulate and define creative, joyful, and meaningful experiences. We make products that inspire and educate; children's furniture and toy systems with a focus on creativity and STEM skill development including: Grippies®, PowerClix®, IO Blocks® , and Block Science.


***BLOGGER REVIEWS***
Please note that all Guidecraft Blogger Review requests will be subject to the following Prerequisites:

• 150+ Linking Root Domains/root domains with links to your blog url
• 20000+ Twitter followers
• 15000+ Facebook friends
• 7500+ Pinterest followers
• Should have a blog focusing on parenting, children, or children's products, and a Google PR of 2 or higher. For general information you may call customer service at 800-524-3555

Find us on:
www.guidecraft.com
www.facebook.com/guidecraft.fans www.twitter.com/guidecraft www.youtube.com/guidecraft http://guidecraft.tumblr.com/ http://pinterest.com/guidecrafttoys/

PRODUCT IMAGES: https://www.dropbox.com/sh/t8aucslza5zrujb/-Zi1wR0u2z

10/14/2026

Constructivists believe that people build (construct) their own understanding of the world through direct experience and reflection. You may have never heard the word constructivist, but once you know what to look for, you’ll start seeing constructivism everywhere, including in things you’re probably already doing! So how can you tell if your approach is constructivist? Swipe to learn more!



Constructivism says kids build their own understanding of the world through direct experience. They don’t learn by being told. They learn by doing. Every block tower is a problem they find and then figure out how to solve.

At the heart of constructivism is the idea that kids aren’t empty vessels waiting to be filled. They’re builders of knowledge. The goal isn’t the right answer, it’s deep understanding.

Constructivism recognizes that learning is social. Kids build understanding together by sharing ideas, disagreeing, changing their minds, and trying again. Pretend play is a big part of this too: acting out family life or a favorite story together helps them make sense of the world around them.

In constructivism, the child is in charge of the learning. When kids choose their work and go at their own pace, they find out what they’re capable of. Give them real choices and room to figure things out on their own.

In a constructivist space, the adult’s job is to give kids the time, space, and materials to make sense of their world through play. Think of yourself as a co-researcher, not a lecturer. Set things up, watch what they do, and follow their questions wherever they lead.

A creative wall made for little artists 🎨 We’re so excited to see our Sensory System Easel and Art Cart in the 2026 Real...
10/09/2026

A creative wall made for little artists 🎨 We’re so excited to see our Sensory System Easel and Art Cart in the 2026 Real Simple Home! Paper, paints and supplies all within reach, so kids can start creating whenever inspiration strikes. Read the full feature here: https://www.realsimple.com/real-simple-home-2026-12135428

📸 Photography: Chris Testani Christopher Testani
✨ Styling: Sophia Pappas Sophia Eleni Pappas

10/07/2026

Turn playtime into a magical, sensory-rich laboratory. Sticky slime, dripping potions, creepy crawling creatures and more turn the Sensory System into a hub for spooky exploration just in time for Halloween! 🎃 Thanks Maggie | Sensory Play at Home for sharing this activity inspiration with us!

A note from our Senior Copywriter Cassidy: I worked for Guidecraft for years before I had my daughter, so I had seen a l...
10/02/2026

A note from our Senior Copywriter Cassidy:

I worked for Guidecraft for years before I had my daughter, so I had seen a lot of (and created a lot of!) content and conversation around our products and how children and families use them before I actually understood what it meant in a real-life application. Now that I have a toddler using and enjoying Guidecraft products, I still find myself shocked by all of the ways play happens with our materials.


Treasure Tubes sparked conversation and the use of functional language. My toddler narrated her play, saying things like “stack, stack” as she placed the tubes on top of one another. She experimented with removing and replacing the lid, saying “open” and “shut” as she did. And when she couldn’t quite get her grip just right, she turned to me and said “Help, Mama.” She was using her voice as she problem-solved and explored ways to play.

Treasure Tubes inspired sensory exploration. She immediately wanted to fill the yellow tubes with yellow dandelions, the green tube with pine needles that had fallen from a nearby bush, and the blue tube with rocks from the garden bed that were tinted blue. She placed the materials inside, and shook the tubes up to see if they made a sound. She observed the way the sun changed the color of the materials and how they looked in matching and mismatched tubes. With nothing more than a set of Treasure Tubes placed on our front step, things we pass by each day were given new life and she had new reasons to touch things, smell things, and interact.

Treasure Tubes allowed for practicing of skills. She pinched the tiny heads of flowers and carefully placed them inside the tubes. She poured materials from one tube to another and all over the ground. She stacked and knocked over towers of tubes and learned about what happens when the sun meets the colorful acrylic. She was learning and engaging in meaningful development the whole time, without any special instruction.

To her, she was just playing outside with mama. For me, I was watching discovery of the world through her eyes and through a lens that working for a child-led company like Guidecraft helped shape.

09/30/2026

Children learn by doing. Touching, mixing, pouring, creating and exploring builds their confidence, encourages the development of new skills and helps them make sense of their world. When we create opportunities for little hands to participate, everyday moments become invitations for curiosity to blossom.

09/25/2026

Meet Jenna! She’s one of our incredible industrial designers (and don’t worry she’ll explain what that means in the video)!

In this series we invite kids to interview the team at Guidecraft starting with some of our team members in the New York office.

We leave the question choices totally to our kids, so we never know what they’ll ask, but we’re sure it’ll be fun!

Let us know who you think our kids should interview next, and follow along so you don’t miss an interview - you never know when we’ll reveal a behind the scenes secret from the Guidecraft office!

P.S. - you may recognize the interviewer here if you follow our block play expert Sami! It’s her son J of Sami Krasny • homeschool mom & block play expert !

09/24/2026

As the seasons change, new colors and textures in nature intrigue young minds and welcome exploration. Children naturally want to recreate the world around them in an effort to learn more about it. Setting up simple, seasonal, sensory activities, like this one from Sami Krasny • homeschool mom & block play expert, creates an invitation to children that encourages them to engage in open-ended play, enhance their storytelling skills, and creatively develop language and problem-solving abilities.

There is something special about the way a piece of clay comes to life in a child’s hands. Before a single word is spoke...
09/18/2026

There is something special about the way a piece of clay comes to life in a child’s hands. Before a single word is spoken, the material itself begins to communicate. It responds, resists, stretches and holds.

Clay is a special imagination-inspiring material that invites art in a way like no other medium does. Use the link in our bio to read our new blog and learn more about how you can offer clay as a rich material.  

Clay is a material of potentials. Clay carries no fixed destination. It can become anything, or nothing, and then begin again. This openness is an invitation. 

Clay is a material of embodied learning. Children poke, pinch, pound, stomp, squeeze and squish clay during play. Through this kind of sensory rich and physical engagement, the hands and the mind work together to make meaning. 

Clay is a material of aesthetic awareness. As children work with clay over time, they begin to notice when things feel secure or unbalanced, when a surface is smooth or textured, when a form feels finished or unresolved.
 

Clay is a material of revision and refinement. One of clay’s greatest gifts is that it allows children to change their minds. The capacity for revision is deeply connected to the image of children as researchers, who form hypotheses, test them, and then revise their thinking in light of new evidence.

Clay shows children that creating is not a linear journey, but an ongoing process of revisiting. 

09/13/2026

When a child has everything they need within reach and beautifully organized, it becomes an invitation to create. The supplies speak to them and intrigue their imagination, allowing their minds to think clearly without the chaos of disorganization becoming a distraction.

With the school year back in full swing, day-to-day life can feel much busier, but with accessible, high-quality furniture, keeping things in order doesn’t have to be part of the stress!

Thanks Where The Wildlings Play for sharing this colorful and creative setup of art and learning supplies with the EdQ Shelves and 10 Bin Storage unit!

Address

Tuxedo Park, NY

Opening Hours

Monday 9am - 5pm
Tuesday 9am - 5pm
Wednesday 9am - 5pm
Thursday 9am - 5pm
Friday 9am - 5pm

Telephone

(800) 524-3555

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